Network effects

ByteDance Data Platform

Feb 12, 2025 · Fundamentals

Why A/B Tests Fail in Recommendation Systems and How to Fix Them

This article examines the hidden complexities of A/B experiments in short‑video recommendation feeds, explains why traditional designs produce biased results due to learning, double‑sided, and network effects, and presents practical double‑sided and community‑randomized experiment frameworks to obtain unbiased strategy evaluations.

A/B testingCommunity randomizationDouble-sided effects

0 likes · 21 min read

Why A/B Tests Fail in Recommendation Systems and How to Fix Them

Code Mala Tang

Jul 25, 2024 · Fundamentals

The Reality and Misconceptions Behind Superlinear Returns

This article explores why returns in business, knowledge, and influence often grow faster than linearly, attributing the phenomenon to exponential growth, threshold effects, and network dynamics, and offers practical strategies for identifying and leveraging such superlinear opportunities.

Network effectsbusiness strategyentrepreneurship

0 likes · 15 min read

The Reality and Misconceptions Behind Superlinear Returns

Tencent Advertising Technology

Mar 28, 2023 · Operations

Experimental Design for Two-Sided Markets in Advertising Scenarios

This article discusses experimental design challenges in two-sided markets, particularly in advertising scenarios, and presents various methods including four-table experiments, counterfactual interleaving, and contingency table joint sampling to address issues like network effects and competition between supply and demand sides.

A/B testingExperimental designNetwork effects

0 likes · 14 min read

Experimental Design for Two-Sided Markets in Advertising Scenarios

DataFunTalk

Mar 11, 2023 · Product Management

Designing Incentive Strategies for Two‑Sided Market Experiments

This article explains how to design and evaluate incentive strategies in two‑sided platform experiments, covering problem background, challenges such as spillover and SUTVA violations, and proposing solutions like gradual scaling, small‑world partitioning, and ranking‑fusion approaches, while outlining key metrics for assessment.

AB testingNetwork effectsexperiment design

0 likes · 12 min read

Designing Incentive Strategies for Two‑Sided Market Experiments

AntTech

Mar 19, 2021 · Artificial Intelligence

Network Effects in Marketing: Graph Neural Network–Based Relationship Prediction and Clustered A/B Testing

This article presents a graph‑neural‑network approach to predict user influence, cluster users with distributed Louvain methods, and conduct network‑aware A/B experiments that accurately evaluate large‑scale marketing campaigns despite strong network effects.

A/B testingBig DataClustering

0 likes · 9 min read

Network Effects in Marketing: Graph Neural Network–Based Relationship Prediction and Clustered A/B Testing

JD Retail Technology

Aug 22, 2019 · Product Management

Platform Product Growth Strategies: Insights from Douyin and JD

The article analyzes platform product growth by examining Douyin's user expansion tactics and JD's e‑commerce strategies, covering platform value, growth strategies, network effects, single‑ and double‑sided drives, local network effects, growth challenges, and corresponding solutions.

Network effectse-commerceplatform strategy

0 likes · 12 min read

Platform Product Growth Strategies: Insights from Douyin and JD