Tagged articles

omni-channel marketing

2 articles · Page 1 of 1

Oct 20, 2026 · Industry Insights

Why Beverage Giants Are Rethinking the 400B Yuan Restaurant Channel: From Shelf Space to User Relationships

Analysis of China's beverage industry shift from shelf-based distribution to restaurant channels, revealing rising channel costs, diminishing returns, and the need for user-centric 'omni-channel fan sales' models over traditional deep distribution, backed by Bain, Nielsen, and Kantar data.

Channel strategyChina Marketbeverage industry

0 likes · 34 min read

Why Beverage Giants Are Rethinking the 400B Yuan Restaurant Channel: From Shelf Space to User Relationships

JD Retail Technology

Mar 31, 2022 · Industry Insights

How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI

The article analyzes the shortcomings of traditional offline advertising, proposes a data‑empowered omni‑channel marketing model that combines online consumer signals with spatial POI data, demonstrates its application with a case study, and outlines direct and indirect metrics for evaluating campaign effectiveness.

Data AnalyticsMarketing ROIOffline Advertising

0 likes · 15 min read

How Data‑Driven Omni‑Channel Marketing Can Revive Offline ROI