Pretraining Techniques for Search Advertising Relevance at Meituan
Meituan improves search‑ad relevance by applying pre‑trained BERT models enhanced with data‑augmented samples, multi‑task learning, keyword extraction and two‑stage knowledge distillation, producing a lightweight distilled model that, when fused with traditional relevance signals, boosts CTR, lowers Badcase@5 and raises NDCG while preserving revenue.
