Digital Planet
Jun 23, 2026 · Industry Insights
Beyond Sales Staff: How Brands Can Drive Terminal Sales in the Post‑Guide Era
The fast‑moving consumer goods sector is rapidly cutting in‑store sales staff, driven by store closures, technology‑enabled alternatives like live‑streaming and algorithmic recommendations, and shifting consumer preferences, while companies such as Dongpeng demonstrate that QR‑code‑linked digital incentives can boost sales, cut shrinkage and deliver a 2.7‑times ROI over traditional promotions.
Data-DrivenDigital MarketingFMCG
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