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Sep 27, 2026 · Industry Insights

How Fujifilm Pivoted from Film to Skincare & Displays Using Its Core Chemical IP

After digital cameras decimated its film business, Fujifilm audited its 70-year patent portfolio, discovering its collagen, antioxidant, and nano-dispersion expertise could be repurposed for high-end skincare and LCD optical films, enabling a successful pivot that left rival Kodak bankrupt.