We-Design

Mar 25, 2020 · Fundamentals

How Cognitive Systems Shape UX Design: Leveraging System 1 & 2 for Better Interfaces

This article explores how the dual‑process theory of human cognition—System 1’s fast, intuitive thinking and System 2’s slow, analytical reasoning—affects user experience design, offering concrete design principles and a case study of the WeChat "Watch" feature to illustrate practical applications.