Accelerating Generative Recommendation with NVIDIA TensorRT‑LLM in JD Advertising
JD Advertising accelerates its generative‑recall recommendation system by integrating NVIDIA TensorRT‑LLM, which simplifies the pipeline, injects LLM knowledge, scales to billions of parameters, and delivers over five‑fold throughput gains, one‑fifth the cost, and significant CTR improvements in both recommendation and search.