Digital Planet

May 18, 2026 · Industry Insights

Why Xiangpiaopiao Lost 168 Million Cups and Can’t Circle the Earth: The Invisible Digital War

The article analyzes Xiangpiaopiao’s 2025 revenue drop and 2026 quarterly rebound, exposing how its traditional channel‑centric model left it blind to consumer behavior, while digital‑native rivals like Hey Tea and Yuanqi Forest leverage data‑driven operations, prompting a call for bC integration, one‑code tracing, and a data‑platform to achieve true digital transformation.