How We Revamped the Linggan VR Website: 5‑Step Process, 3D Animation & Design Secrets

Step 1: Identify the Problems

Before the upgrade we pinpointed three main issues through competitor benchmarking and internal reviews: vague brand positioning, weak interactive experience, and unclear information hierarchy.

Step 2: Five‑Question Analysis (5W)

WHO – the site serves merchants, customers, and anyone interested in VR services.

WHEN – the product is in a growth stage where showcasing outweighs heavy sales integration.

WHERE – the site must be accessible on both PC and mobile devices.

WHY – to let potential partners understand the brand, trust the capabilities, and get in touch.

WHAT – showcase the Linggan brand, its new capabilities, and compelling visual effects.

Step 3: Define Design Themes

We distilled three key themes from brand concept, product traits, and design trends:

Warmth & Technology – blend high‑tech feel with a human‑centric, warm aesthetic.

Depth & Space – use 3D models to break the flat‑screen limitation and present immersive scenes.

Nature & Flow – ensure transitions and feedback feel natural and fluid.

These themes guided the visual direction and story‑boarding.

Step 4: Story‑Driven Layout & Interaction

We turned the design concepts into storyboards, choosing a single‑page refresh navigation instead of long scrolling. The layout emphasizes brand identity, capability highlights, and engaging effects, with smooth, user‑driven transitions.

Step 5: Technical Execution & Challenges

We tackled three major challenges:

Design & Tech Mechanism – adopted a parallel three‑track workflow (design, interaction, development) instead of linear hand‑offs.

Collaboration Boundaries – broke silos so each team understood the others’ constraints, improving efficiency.

Search Optimization – embedded SEO awareness early in the design phase to ensure discoverability.

For the 3D animation we evaluated two solutions: WebGL/Three.js versus pre‑rendered video. Considering cost and schedule, we selected video.

Responsive Design Choices

We chose a responsive layout (single codebase adapting to PC, tablet, and mobile) over a fully custom adaptive approach, defining clear breakpoints to guide layout adjustments.

Final Outcome

The new Linggan VR website is live, showcasing the brand, capabilities, and immersive visuals while being SEO‑friendly and responsive across devices.

Special thanks to the product and technical teammates who made the launch possible.