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Digital Deification
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Digital Deification

Deep insights into digital transformation and data-driven change; the "external brain for digital transformation" for enterprise decision-makers; sharing practical transformation experience; providing actionable strategic insights beyond conventional trend analysis; focusing on pain-point analysis and solutions in transformation; offering digital transformation maturity assessment and improvement.

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Recent Articles

Latest from Digital Deification

74 recent articles
Digital Deification
Digital Deification
Jul 6, 2026 · Industry Insights

ERP Consultants' Rate Collapse: How AI Shifted Value from Config to Business Outcomes

The article explains how ERP consultants' daily rates plummeted from 8,000 RMB to 800 RMB as operational knowledge became commoditized, and how generative AI accelerates this trend, forcing a shift from time-based billing to value-based pricing where premiums now depend on combining industry expertise, ERP architecture, and AI to deliver measurable business outcomes.

ERP consultingbusiness-outcomesdigital transformation
0 likes · 11 min read
ERP Consultants' Rate Collapse: How AI Shifted Value from Config to Business Outcomes
Digital Deification
Digital Deification
Jul 4, 2026 · Industry Insights

Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision

This article analyzes Huawei's three-phase marketing digital transformation (2011–present), detailing its CRM evolution into an end-to-end customer lifecycle platform, omnichannel data integration, AI-driven precision marketing, and Mate series case study showing 25% conversion lift, 40% repurchase rate, and a systemic shift from product-centric to customer-centric operations.

CRMHuaweicustomer lifecycle management
0 likes · 19 min read
Huawei's Marketing Digitalization: Three-Phase Transformation from CRM to AI-Driven Precision
Digital Deification
Digital Deification
Jun 10, 2026 · R&D Management

Four-Level Object Chain: Business Architecture → Ontology → Knowledge Graph → Digitalization

The article argues that business architecture, ontology, knowledge graphs, and business object digitalization form a sequential four-level chain—governance boundaries, semantic definitions, instance relationships, and operational implementation—that must be built in order to achieve consistent enterprise-wide object identity and avoid failed digitalization efforts.

Business ArchitectureDomain-Driven DesignEnterprise Architecture
0 likes · 13 min read
Four-Level Object Chain: Business Architecture → Ontology → Knowledge Graph → Digitalization