How Marketing Digitalization Turns IT into a Core Business Engine
The article analyzes how the shift to marketing digitalization forces traditional IT departments to move from peripheral support roles to strategic growth engines, detailing the three core challenges they face, the value‑redefinition framework, and three concrete pathways—including infrastructure, low‑code enablement, and data‑driven decision making—illustrated with real‑world case studies such as Dongpeng Energy Drink and Luzhou Laojiao.
