Taobao Flash Sale Design

Jun 11, 2019 · Industry Insights

How Alibaba Local Life Unified Koubei and Ele.me Logos: Design Challenges and Solutions

This case study explains how Alibaba Local Life combined the Koubei and Ele.me brand marks into a cohesive logo system, detailing the design difficulties, grid standards, color palette, and practical applications that support the brand's unified visual identity across offline consumption scenarios.