Tencent Advertising Technology
Aug 26, 2024 · Artificial Intelligence
ADSNet: Cross-Domain LTV Prediction with an Adaptive Siamese Network in Advertising
ADSNet introduces an adaptive Siamese network for cross‑domain lifetime value (LTV) prediction in advertising, leveraging external channel data to mitigate sample sparsity, employing gain‑based sample selection, domain adaptation, and ordinal classification to improve pLTV accuracy and address negative transfer.
LTV predictionMachine Learningadaptive siamese network
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