Why Wusu Beer’s 35% Growth Fell to -8%: The Missed Opportunity of 50 Million Scan Users
After soaring 35% annual growth from 2016‑2022, Wusu Beer’s sales dropped 8.1% in 2025 despite holding 88 billion yuan revenue and 50 million scan‑code users, because the company treated QR‑based “物码” merely as a promotional gimmick instead of building a full‑chain digital infrastructure, leading to a data‑black‑box channel and stalled growth.
