Tag

digital marketing

0 views collected around this technical thread.

DataFunSummit
DataFunSummit
Jun 22, 2023 · Big Data

Building a Data Middle Platform Indicator System for the Automotive Industry

This article explains how a comprehensive indicator system within a data middle platform can address the automotive industry's data challenges, outlines the evolution of data platforms, details a step‑by‑step methodology for indicator design, development, and management, and presents real‑world case studies.

AutomotiveBig Datadata governance
0 likes · 12 min read
Building a Data Middle Platform Indicator System for the Automotive Industry
DataFunSummit
DataFunSummit
May 2, 2022 · Artificial Intelligence

Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry

The article examines computational advertising as a multi‑party game where advertisers and platforms continuously adjust pricing models—from CPM to oCPX—to balance ROI, emphasizing that the core commercial driver is exploiting information asymmetry through data‑driven targeting and algorithmic optimization.

ROIad pricing modelscomputational advertising
0 likes · 13 min read
Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry
Baidu Geek Talk
Baidu Geek Talk
Aug 23, 2021 · Product Management

Leveraging Smart Mini-Programs for Business Growth in the Current Market

In today’s increasingly competitive market where traditional traffic advantages are waning and customer acquisition costs rise, businesses can drive growth by adopting Baidu’s smart mini‑program platform, which offers integrated tools for precise user operations, lifecycle management, traffic acquisition, retention, and conversion, enabling developers to craft customized, Baidu‑optimized solutions.

Competitive Analysisbusiness strategydigital marketing
0 likes · 3 min read
Leveraging Smart Mini-Programs for Business Growth in the Current Market
Tencent Advertising Technology
Tencent Advertising Technology
Sep 16, 2020 · Artificial Intelligence

Federated Learning for Advertising and Recommendation: Key Insights and Q&A

This article summarizes the 2020 Tencent Advertising Algorithm Competition live‑stream series, presenting expert explanations of federated learning, its technical background, typical use cases, privacy and security mechanisms, and answers to common questions about applying federated learning to digital marketing.

AIFederated Learningadvertising
0 likes · 11 min read
Federated Learning for Advertising and Recommendation: Key Insights and Q&A
DataFunTalk
DataFunTalk
Sep 16, 2020 · Fundamentals

Why Advertising Needs Computation: Fundamentals of Digital Ad Auctions and eCPM

The article explains the shift from traditional to digital advertising, detailing how personalized ad selection, eCPM calculation, auction mechanisms like second‑price and VCG, and programmatic approaches transform ad markets and why computational methods are essential for modern ad platforms.

ad techauction theorycomputational advertising
0 likes · 11 min read
Why Advertising Needs Computation: Fundamentals of Digital Ad Auctions and eCPM
Tencent Advertising Technology
Tencent Advertising Technology
Aug 4, 2020 · Artificial Intelligence

Federated Advertising and Recommendation: A New Direction in Digital Marketing

This article announces a live broadcast on federated learning for advertising and recommendation, featuring experts from Tencent Advertising and WeBank, discussing how federated learning enables privacy-preserving data sharing to enhance marketing effectiveness.

AI advertisingData SecurityFederated Learning
0 likes · 4 min read
Federated Advertising and Recommendation: A New Direction in Digital Marketing