This article explains a data‑and‑experience‑driven framework—Find, Split, Test—for assessing design effectiveness and iterating a group‑buying product, illustrating each step with concrete metrics, flow analysis, A/B experiments, and measurable conversion improvements.
This article explains how designers can use competitor research to spark ideas while avoiding the pitfalls of blind imitation, offering practical strategies for guiding clients toward original solutions, interpreting feedback, and integrating personal inspiration into the design process.
This article presents ten carefully crafted questions that help product teams uncover the true motivations behind a client’s request to reference or emulate another product, guiding deeper understanding of user needs, design relevance, and strategic fit.
This article introduces a refined Double Diamond framework that helps designers, innovators, and project managers systematically explore, define, develop, and deliver solutions, offering step‑by‑step guidance, practical tips, and visual illustrations to apply design thinking, HCD, and UX processes from the ground up.
This article explains how the peak‑end rule and the distinction between the experiencing self and remembering self influence product design, offering practical strategies to create memorable endings, emotional peak moments, and scalable experiences that keep users engaged and willing to share.
The article explores emerging UX trends for 2017—including fault diagrams, micro‑micro interactions, weather‑app explosions, electronic‑pet aesthetics, haptic feedback, de‑linearized flows, gap‑anxiety mitigation, age‑responsive design, trust building, AI assistant integration, and textile‑inspired interfaces—highlighting how designers can shape more human‑centric digital products.
The article explains why directly asking users how they feel about a product often yields biased or inaccurate answers, outlines the importance of focusing on observable user actions, and suggests flexible, evidence‑based interview techniques that combine qualitative insight with agile validation.
This article introduces the GSM (Goal‑Signal‑Metric) model as a practical framework for interaction designers to quantify design outcomes, illustrating its application through a website homepage case study, and showing how data‑driven analysis can guide design decisions, improve usability, and align business and user goals.
This article explores the broad concept of user experience, explaining how the system, user, and environment interact, and examines how usage context, habits, and website design elements such as usability, usefulness, findability, accessibility, desirability, credibility, and value collectively determine whether a product feels satisfying and effective.
The article compares how Chinese self‑service ad platforms expose scheduling features versus how Google and Baidu hide them, illustrating broader differences between commercial and user‑focused product design and the impact on user decision time and sales efficiency.
This article explains what usability testing is, outlines its purpose, describes the typical workflow—including preparation, task design, pilot testing, user recruitment, execution, data analysis, and reporting—and highlights the benefits of applying rapid usability testing in product development.
This article explores how user empathy and face‑detection technology guided the design of photo‑editing and sticker features in the “LaoXiangShuo” module of the Ganji app, targeting post‑90s users with tailored visual and textual enhancements.
This article explains B.F. Skinner's reinforcement theory, shows how rewarding pleasant outcomes shapes human behavior in classrooms and relationships, and demonstrates its practical use in app design through features like check‑ins and lotteries to boost user engagement.
In this UXD sharing session, veteran designer Yu Yang from Baidu discusses his design philosophy, the importance of aligning personal temperament with project needs, establishing robust design standards, fostering user‑centric thinking, and answers over a dozen practical questions from the audience.
This article explores anticipatory interaction design, showing how platforms like Taobao, WeChat, browsers, and iOS predict user intentions to streamline sharing and navigation, and discusses two main strategies—aligning with user behavior and adapting to context—to create more efficient, respectful user experiences.
This article shares Facebook’s four design principles for B2B products—helping users grow, balancing efficiency with effectiveness, turning complexity into simplicity, and delivering precise predictions—illustrated with real‑world examples, A/B test results, and the evolution of their advertising platform.
This article demystifies the many design titles—UX, UI, visual, interaction, product, and user‑research designers—explaining their core responsibilities, typical deliverables, essential tools, and how they differ across industries, helping readers navigate the confusing landscape of modern design roles.
This guide explains the key differences between campus and corporate project showcases, offers practical tips for structuring resumes and portfolios, highlights common pitfalls, and provides interview strategies to help product and interaction designers present their work convincingly.
Julie Zhuo, Facebook’s product design director, explains how great leaders use Simon Sinek’s Golden Circle to inspire teams, contrasts ordinary and excellent managers across five real‑world scenarios, and shares ten practical management rules for building effective, purpose‑driven organizations.
The article explains how designing products around user behavior—considering hardware dimensions, emotional factors, habits, and subconscious cues—creates more intuitive, adaptable solutions than purely user‑centric methods, and outlines practical principles for applying behavior‑centered design in everyday objects.
This article explains how designers can leverage user data throughout the design lifecycle—identifying problems before design, guiding decision‑making during development, and validating outcomes after launch—while also outlining practical daily monitoring techniques.
Meituan’s internal library transformed from a small departmental shelf into a distributed, P2P‑driven book‑sharing platform that grew 720% in a week, thanks to streamlined procurement, one‑click sharing, and a self‑organizing borrowing workflow, dramatically reducing management overhead and expanding cross‑department access.
This article walks you through the full spectrum of product design documentation—from early sketches and wireframes to low‑ and high‑fidelity prototypes and detailed design specifications—explaining their purposes, workflows, and the benefits they bring to teams and development cycles.
This comprehensive guide walks you through creating sketches, wireframes, low‑ and high‑fidelity prototypes, and detailed design specifications, highlighting best practices, tools, and the strategic role these artifacts play in delivering user‑focused products.
This case study outlines JD Smart Cloud’s unified app project, covering its background, early interaction and visual mockups, design adjustments driven by stakeholder feedback, the final UI layout, and key takeaways on communication, prioritization, and iterative design in tight‑deadline product development.
This article explores how product information architecture varies between simple, consumer‑focused (light) designs and complex, enterprise (heavy) systems, offering practical strategies, real‑world examples, and a balanced approach to structuring content for optimal user experience.
This article explains why directly asking users what they want leads to misleading insights and introduces three effective interview questions that uncover real problems, current solutions, and improvement opportunities, helping product teams design truly valuable features.
The 2014 design landscape saw static PSDs give way to dynamic, interactive prototypes, with tools like Flinto, Framer.js, Marvel and Xcode Storyboard reshaping how designers create, collaborate, and present products, marking a pivotal shift toward holistic, user‑focused design.
This article outlines a practical three‑step approach—defining clear design goals, employing multidimensional thinking, and presenting evidence‑based solutions—to help designers create actionable, implementable product designs that align with user, business, and self‑initiated needs.
This article showcases sixty nuanced UI and interaction details across popular apps and platforms—ranging from iOS lock‑screen icon scaling to dynamic favicons—illustrating how small design choices enhance user experience and convey brand personality.
LeTV’s chief designer shares how quantifying user experience, embracing large‑sample data, and designing for cross‑device consistency can turn video streaming into measurable value, while emphasizing subtle, natural interactions that keep users engaged across PC, mobile, and TV platforms.
This article examines frequent mistakes in user research—over‑reliance on quick persona creation, focusing on quantitative behavior instead of underlying psychology, and confusing individual traits with shared patterns—offering practical questions and methods to keep investigations truly user‑centered.
Brainwriting, a written brainstorming technique, lets participants generate many ideas simultaneously, reduces anxiety, and often yields more concepts than face‑to‑face sessions, making it a powerful alternative for product teams and large groups.
This article explains why integrating storytelling into UX design improves user empathy, fuels creativity, guides research, and helps teams communicate ideas effectively, illustrated with real‑world examples from educational platforms and product scenarios.
