This article examines how applying service‑thinking principles to the redesign of an enterprise certification module improved user satisfaction and certification rates, detailing problem analysis, design changes, and the broader impact on product strategy.
This case study examines how a Chinese local services platform tackled information asymmetry between providers and users by replacing phone calls with an online appointment system, introducing a prepaid reservation fee, redesigning UI to reduce friction, and using A/B testing to achieve significant conversion improvements.
This article explains what A/B testing is, how designers can use it to resolve conflicting design choices, outlines a step‑by‑step workflow with real‑world examples, discusses its limitations, and shares key findings that improve product experience and conversion rates.
This case study details how Baidu's Lemon Aimei platform tackled the booming medical aesthetic market by creating a trustworthy, high‑quality service and a distinctive visual system—using youthful, beautiful, and safe keywords, unified design language, and strategic online/offline branding—to boost brand reputation and user engagement.
This article explores how abandoning preconceived design habits and focusing on real user scenarios can dramatically improve user experience, illustrated with everyday examples, practical guidelines, and a step‑by‑step approach to scenario‑driven design for product teams.
This article explains scenario‑based design, defining its concept, key elements (who, when, where, what, how), and demonstrates how analyzing user contexts—such as birthday music playlists or travel recommendations—can uncover design opportunities, improve efficiency, and create delightful experiences, illustrated through a detailed case study of resume‑filling workflows on a job platform.
This article reviews the design journey of a live‑streaming dating product launched on the 58 local app, covering brand positioning, visual language, component library creation, user growth system, and how design decisions aligned with business goals for the lower‑tier Chinese market.
This article explores how integrating game‑design strategies into a community product’s user‑growth system—through clear pathways, internal atmosphere, and material and spiritual incentives—drives user behavior, boosts content creation, and significantly improves retention metrics.
This article explains the concept, value, and a complete 0‑to‑1 process for creating user personas, covering definitions, key characteristics, research methods, clustering techniques, and practical steps to integrate personas into product design and strategy.
This article recounts how a rental‑live‑streaming product turned pandemic challenges into growth, outlines a five‑point “lie‑down‑to‑win” methodology, and shares practical design and product‑management lessons for achieving rapid, sustainable success in fast‑changing markets.
This article explores how design psychology principles—such as contrast, value transmission, reciprocity, loss aversion, social proof, and the Aha moment—can be applied to product experience design, offering concrete case studies and practical tips to guide, delight, and retain users.
Experience walkthroughs offer a quicker, lower‑cost alternative to traditional usability testing by using internal users and streamlined processes, enabling teams to rapidly identify and fix product flow issues across the entire lifecycle while still delivering deep, actionable insights.
This case study details the redesign of 58.com’s web‑based instant messaging tool, outlining the background, new design goals, implementation steps, visual and interaction upgrades, componentization, customization options, and the resulting improvements in reply‑read ratios and overall user experience.
This report examines how internal and external motivations, combined with users' production capacity, influence content creation on the 58 Tribe platform, presenting a segmentation of users, key influencing factors, design interventions, and validation results that guide future growth strategies.
In this insightful session, Liu Yao shares his eight‑year design career across Flickr, Uber, Mobike and Duolingo, outlining a practical six‑step product development workflow—from demand discovery to launch—and offers actionable lessons for designers aiming to broaden their impact.
This article explores how applying gamification principles—progressive onboarding, clear pathways, achievement milestones, honor systems, and loss aversion—can transform the 58商家通 merchant app, boosting user engagement and retention by turning routine tasks into compelling game‑like experiences.
This case study details how 58.com identified user‑feedback and data‑driven problems in its rental posting process, set clear goals, and implemented visual, workflow, and smart‑form redesigns that lowered barriers, cut publishing time, and increased overall posting success.
This article explains how to create a customized design self‑checklist for Baidu mini‑programs by outlining four practical steps—structuring the checklist, populating content, applying it in daily workflows, and iterating it—while providing concrete examples and visual references to improve interaction design quality.
This article outlines essential B2B product design principles—including clear system boundaries, disciplined interaction governance, and abstracted rule‑engine architectures—illustrated with real‑world examples from NetEase Yanxuan, to help teams build scalable, maintainable systems and foster a methodology grounded in underlying logic.
Drawing from NetEase Yanxuan’s experience, the article outlines three universal B2B design principles: define clear system boundaries and ownership, enforce order through universal interaction rules as scale grows, and prioritize abstract rule‑based capabilities over mere process digitization to create scalable, adaptable solutions.
This article explains the financial background, product and technical design, logical architecture, amount calculations, invoice splitting rules, and asynchronous interface flows needed to implement a robust online VAT invoicing system that complies with Chinese tax regulations.
This article explains what a design system is, outlines its key advantages such as unified design, reduced design debt, and improved efficiency, describes its core components like visual language and component libraries, and showcases best‑practice examples from Google, Ant Design, and Shopify.
This article examines the evolution of interface design tools, compares Photoshop, Sketch, and Figma, and explains how Figma’s browser‑based, cloud‑native collaboration, component system, and community resources are reshaping UI design workflows for individuals and teams.
Gamification applies game mechanics to non‑game contexts to boost user enjoyment and product value, using an eight‑factor motivation model that maps drivers such as purpose, achievement, creativity, ownership, social connection, scarcity, curiosity, and loss avoidance across user journey stages to enhance retention.
This article walks through the complete design of a medical‑aesthetic consumer‑credit platform, covering market analysis, strategic positioning, business object definition, core process modeling, functional architecture, front‑end/back‑end interaction, prototype sketches, and key fintech terminology, offering a practical roadmap from concept to MVP.
This article explains how the 58APP platform identified design‑consistency problems across its many business lines, defined efficiency, quality, and verification goals, built shared interaction and UI component libraries, established data‑driven metrics, and achieved measurable improvements in publishing rates and overall user experience.
Over six months, 58.com revamped the category pages for its rental and home services, introducing clear metrics like connection conversion rate and redesigning navigation to prioritize top services, which resulted in a three‑fold increase in order and contact conversions across both platforms.
This article analyzes JD International's early‑stage membership program, proposing a multi‑module design—exciting benefits, clear behavioral goals, brand‑driven immersive tasks, scenario‑based implementation, and diversified growth pathways—to boost user acquisition, activation, and long‑term retention.
This article explains why designers need to understand data, outlines key quantitative and qualitative metrics, and demonstrates how data-driven decisions improved an emoji‑search feature, while emphasizing that intuition remains essential alongside analytics.
This case study details how JD International created a travel‑themed “Earth Experience Officer” avatar, developed its visual identity, functional props, and gamified passport system to boost user engagement, integrate with the membership platform, and extend the brand’s narrative across marketing and UI design.
This article explains three visualized cognitive‑bias curves—hyperbolic discounting, the peak‑end rule, and the futile curve—and shows how product designers can deliberately use these biases to create more compelling, conversion‑driving experiences across services such as finance, retail, and gaming.
This article compares B2B and B2C product design, outlines a step‑by‑step design process—including research, visual style, layout, and post‑launch validation—using a PMS apartment‑manager case study to illustrate practical UI/UX strategies for enterprise software.
In this talk, veteran designer Ge Shaocheng shares how data‑driven design, rapid prototyping, and disciplined workflows helped teams at Baidu Nuomi, LinkedIn, Evernote, and JD Cloud&AI create standout products and brand identities, illustrating the balance between finite constraints and infinite value.
This article explains a low‑cost, step‑by‑step method for harvesting customer service records, interpreting and prioritizing the feedback, converting it into concrete requirements, and establishing design principles that improve product experience without replacing traditional research methods.
This article explains how the six STEPPS principles—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—can be applied to product design to create compelling, memorable experiences that drive user engagement, word‑of‑mouth promotion, and stronger brand influence.
The article explains how using rich illustrations in mobile apps and product design enhances information delivery and emotional connection, offering concrete examples such as game cards, onboarding guides, splash screens, banners, skins, and default images that lower user friction and increase engagement.
This article outlines the purpose, methods, common scenarios, user groups, and a five‑step workflow—including data preparation, cleaning, verification, discrepancy handling, and result reporting—for designing an effective financial reconciliation system.
Tencent Maps' 9.0 upgrade overhauls the search experience by analyzing user behavior, redesigning the search initiation, result comparison, and service delivery phases, implementing UI refinements, modular service cards, and stable navigation, ultimately achieving an 8% increase in conversion and faster destination discovery.
This case study details the redesign of a membership center, covering project background, user‑driven design thinking, visual language upgrades, reusable component development, and the resulting improvements in user experience, decision efficiency, and paid conversion rates.
This article explores how service‑oriented product design, full‑link user experience, emotional engagement, and coherent brand guidelines can become a core competitive advantage that drives higher conversion rates and fosters lasting relationships between platforms, providers, and users.
Convergent design describes how unrelated products often evolve similar forms—like smartphones, car steering wheels, and everyday tools—because successful solutions are repeatedly copied; the article explores its biological roots, reasons behind market homogeneity, and offers designers strategies to stay innovative.
This case study details JD.com's strategy to attract price‑sensitive users during the 618 promotion by redefining core metrics, enhancing visual content, implementing interactive front‑end features, and optimizing retention mechanisms, resulting in significant order growth and improved user perception of value.
This article explores Baidu Baike's visual redesign of festival entries, detailing how traditional Chinese painting techniques, emotional storytelling, cultural motifs, and a unified visual identity were applied across PC and mobile platforms to enhance brand perception and user engagement.
This article examines how applying flow‑value thinking to a content product’s homepage redesign can clarify design goals, prioritize deep‑traffic entry points, and improve user retention through data‑driven visual restructuring and metric validation.
This article explains how to build an effective membership system by defining its concept, outlining its business value, and detailing essential design elements such as balanced benefits, clear growth paths, user‑centric scenarios, behavior analysis, and atmospheric branding to sustainably increase user loyalty and profit.
This case study details how 58.com responded to the COVID‑19 pandemic by conducting market and user research, analyzing business opportunities, and creating a comprehensive design system—including brand, visual, illustration, and AI‑driven tools—to enhance service breadth, improve user experience, and drive growth across online and offline channels.
The article explores how the ‘Magic Mine’ platform applied gamification principles—such as themed worlds, daily check‑ins, auctions, and a mining mini‑game—to boost user retention, motivate diverse user groups, and create an engaging, reward‑driven experience within a mobile lifestyle service.
This case study details Bulu's live‑streaming project, covering market analysis, design of a full‑process 1.0 experience, enhancements in 2.0 for traffic conversion and retention, innovative gift design, and the measurable impact on user engagement and business metrics.
This article outlines a five‑question framework—strategic, scope, structure, framework, and presentation layers—to help designers organize product information effectively, improve user experience, and align visual design with business goals.
This article explains the four‑stage addiction model—trigger, action, variable reward, and investment—showing how it shapes habit‑forming products and illustrating its application with a detailed analysis of the game Animal Crossing: New Horizons.
This case study details how 58 Local identified outdated page issues, used anthropomorphic service scenarios, analyzed competitors, built a decision‑model for rural car buyers, redesigned interaction flows, and achieved a 20% lift in connection rate and notable revenue growth.
This case study details how a commercial real‑estate listing platform was redesigned to unify visual style, simplify the publishing workflow, consolidate forms, and add smart features, resulting in a 97.6% increase in successful listings and nearly 49% faster publishing time.
This article explores how designers can shift from ad‑hoc UI tweaks to a systematic experience‑management process that aligns teams, quantifies impact, and continuously improves product usability through structured observation, insight, consensus, and design cycles.
This article details how MeiYou refreshed its emoji set by analyzing user preferences, addressing outdated visual styles, exploring modern design trends, and establishing systematic design specifications to create fun, efficient, and resonant expressions for its growing community of young women.
This case study examines how integrating resume viewing into a PC‑based instant‑messaging interface and refining layout, hierarchy, and interaction design dramatically improved recruiters' workflow efficiency and satisfaction, positioning the platform as a benchmark in personalized hiring solutions.
Designers often overlook data analysis, yet mastering it helps identify problems, set measurable goals, generate hypotheses, collect and interpret metrics, and draw actionable conclusions, ultimately guiding product decisions and improving conversion rates across various scenarios such as page performance, financial calculations, and insurance plan selection.
This article explains why a design system is essential for large‑scale mobile products, outlines the preparation steps, details how to create and organize components, and offers guidance on rolling out, maintaining, and avoiding common pitfalls to keep development efficient and collaborative.
This case study examines how deep user research and a targeted attention‑model redesign dramatically increased traffic conversion for 58 Tongzhen’s rural‑town platform, revealing the habits, preferences, and social dynamics of lower‑tier market users and outlining practical optimization steps.
This article shares practical strategies and visual models to help designers improve cross‑functional communication, reduce information loss, and boost design efficiency by aligning stakeholder interests, handling disagreements, and building personal credibility within product teams.
This article explains the concept of microinteractions, outlines their four essential components—trigger, rules, feedback, and loop/pattern—provides design guidelines for each, and illustrates the ideas with practical case studies from BaseUI, Meitu XiuXiu, and Snapseed, highlighting how thoughtful micro‑interaction design enhances user experience.
This case study outlines the 58 Mall project’s background, stage goals, encountered design problems, and the comprehensive strategy—including de‑visualization, card‑based UI, component libraries, templated product pages, low‑cost personalization, and modular design—that enabled rapid, scalable development for a multi‑business B2B platform.
This article explains what onboarding (new‑user guidance) is, why it matters for reducing friction, outlines seven core design principles, presents six reusable design patterns, and shows how advanced applications like Taobao’s Gold Coin feature apply these concepts to improve retention.
The article announces Ant Design 4.0, outlines its new design specifications, component rewrites, and reduced bundle size, then delves into the underlying philosophy of "happy work" by presenting core design assumptions, value propositions, and the shift from traditional WIMP interfaces toward more natural, proactive user interactions.
This article explains how various user‑guidance techniques—layout modularity, middle‑option bias, task‑based prompts, rebate incentives, herd‑mentalities, and behavior‑driven recommendations—can steer decisions, accelerate conversions, and enhance overall product experience.
This case study details how 58.com analyzed user demographics and market news products, then applied a three‑step design strategy—seamless reading, semi‑automatic interaction, and KOL‑driven value—to transform its Hot Discussion module into a user‑centric, high‑engagement content experience.
This article explains the Golden Circle principle, shows how starting with "Why" rather than "What" can reshape product design thinking, and offers practical questions and examples for UX designers to uncover core user needs and create more effective solutions.
This article explains what usability testing is, why it matters for websites and applications, outlines key evaluation dimensions such as effectiveness, efficiency, engagement, fault tolerance, and learnability, and describes the advantages of conducting systematic usability tests.
This talk explores how SaaS products have progressed from basic functionality to aesthetic appeal and finally to true usability, highlighting the role of Ant Design, rational and emotional user value, and a three‑stage evolution framework for creating products that are both beautiful and genuinely useful.
This article explores how product designers can cultivate lasting user habits by distinguishing habit from addiction, applying a four‑stage addiction model, leveraging triggers, actions, rewards and investment, and illustrating these concepts with real‑world examples such as Baidu, Taobao, and Xiaomi financial services.
This article analyzes how different app types influence comment area design, covering the purpose of comments, user motivations, entry placement options, linear versus tree structures, and sorting mechanisms based on time, likes, or replies to create engaging user experiences.
This article explains why onboarding guides are essential for reducing user learning costs, outlines the content, timing, and presentation methods of effective onboarding, and offers practical tips—such as clear copy, positive feedback, fun elements, brand consistency, and skip options—to create a seamless user experience.
This article examines why well‑intended design solutions often get abandoned, presents a systematic set of guidelines for chat‑list avatars and layout, and demonstrates how practical testing and iterative refinements can turn design concepts into sustainable, user‑friendly product experiences.
This article explains the placebo effect, illustrates dozens of everyday examples—from marathon energy cards to elevator buttons—and shows how designers use similar psychological tricks such as progress bars, skip buttons, and tracking updates to reduce user anxiety and improve product experience.
The article explains the Hobson’s choice effect—a seemingly available but effectively forced option—and shows how product designers can leverage this principle to simplify user decisions, using real examples from WeChat Read and Pinduoduo to illustrate effective UI nudges.
In a Tech Talk at JD Retail Technology and Data Platform, VIPKID Product Director Yang Kun explained the core responsibilities, growth paths, and design principles of B‑to‑B product managers, illustrating how enterprise products evolve from simple tools to complex SaaS solutions across business stages.
This article explains why copywriting is a critical yet overlooked element of product design, outlines Keep’s challenges with inconsistent copy, and presents a three‑principle framework—Accurate, Concise, Friendly—that led to measurable improvements in user experience and retention.
This article examines the shortcomings of traditional usability testing, explains Tesla’s shadow‑mode data collection and high‑precision mapping, and proposes how the same AI‑driven, data‑rich approach can be adapted to create a self‑learning, automated product‑design evaluation and iteration cycle.
This article explains three core design principles—consistency, fault tolerance, and readability—showing how they reduce learning costs, prevent user errors, and improve text clarity, ultimately making designs more persuasive and user‑friendly.
This article details a comprehensive case study of an honor‑system design project launched in August, explaining how virtual medals are defined, categorized, and visually expressed through ceremony‑focused UI, environment design, and a unified animation workflow using Lottie and AE.
This article compiles twenty core design theories and psychological principles—from Nielsen's usability heuristics to Maslow's hierarchy, Fitts's law, the Kano model, and the aesthetic‑usability effect—providing UX designers with a comprehensive toolkit to justify design decisions and create more intuitive products.
This article shares practical insights from enterprise service projects, outlining three essential design factors—user role evolution, efficiency improvements, and cost control—while offering concrete examples, reusable component strategies, and demo‑driven learning methods for effective product design.
This guide walks you through a concise, four‑step product evaluation method—finding expert users, crafting story scripts, role‑playing the experience, and prioritizing iterations—to quickly uncover real‑world usage insights and drive focused product improvements.
This article outlines essential design principles for onboarding new users, covering what information to convey, various presentation formats such as splash screens, overlay guides, bubble tips, tutorial flows, empty‑state prompts, interactive cues, and pre‑loaded tasks, plus practical takeaways for creating concise, engaging, and unobtrusive user experiences.
This case study describes how we transformed fragmented offline and phone‑based communication among agents, project managers, and merchant services into a seamless, three‑way instant‑messaging system across the Duoduo selling, new‑house, and merchant‑service apps, boosting efficiency, response speed, and user experience.
This article introduces Zhang Jianfei’s golden three‑step problem‑solving framework—define, decompose, and classify—illustrates its application in everyday chores, work reporting, code development, and system design, and connects it to taxonomy, the MECE principle, and common thinking models to boost structured thinking.
This article explores how graphic design principles such as contrast, repetition, alignment, and proximity can be applied to empty states in mobile apps, turning them into effective brand communication tools that guide users, improve perception, and boost conversion.
The article explains John Heskett’s three‑layer model of designer value—decorator, distinguisher, driver—and discusses why design contributions are hard to quantify in projects, offering insights on how designers can better demonstrate impact on product and business outcomes.
In this talk, senior Baidu design manager Gao Jian shares practical strategies for designers to develop product thinking, understand business layers, set ambitious goals, and transition into product roles, emphasizing the importance of dreaming, thinking, and executing to achieve long‑term career growth.
This article showcases three thoughtful UI design techniques used in Ctrip's flight ticket pages—highlighting how tomorrow's tickets are prioritized at night, price trends replace traditional calendars, and a dynamic bottom filter bar enhances both selection clarity and immersive browsing.
This case study explains how 58.com’s recruitment platform leveraged an offline‑promoter mini‑program to attract, convert, and retain B2B merchants by designing a safe, lightweight, professional, and efficient user experience that maximizes high‑quality lead acquisition.
This article explores Zhihu’s product design workflow, from requirement gathering and solution planning through design output and effect evaluation, highlighting the role of intuition, visual communication, metric-driven assessment, and how design uniquely adds business value and bridges user experience with product strategy.
The Xianyu team built a flexible gameplay engine that lets product define task‑based challenges, run bucket‑AB tests, and provide real‑time rewards, boosting user participation to over 70% and increasing activity by 30%, while enabling rapid iteration and future expansion across the app and other services.
This article walks through the end‑to‑end design of an RPA platform, covering competitive analysis of leading tools, product IP visualisation, UI/UX decisions, workflow publishing improvements, role‑based information architecture, and future AI‑driven enhancements, while highlighting operational risks and business models.
The article explains what patents are, outlines the three types in China, describes their value for designers, and provides a practical four‑step workflow—discovering an innovation, evaluating its novelty, drafting the patent application, and filing—to help designers transform routine design problems into protectable inventions.
This article outlines the fundamentals of membership system design, covering product‑level considerations such as user segmentation, incentive perception, and sustainable growth, as well as visual‑level tactics like tier differentiation, color usage, and clear task presentation to boost user engagement.
This article examines the challenges of evolving a corporate instant‑messaging product from its early stages to a sophisticated mobile version, using Suning’s Bean Sprout app as a case study to illustrate strategic mindset shifts, competitive analysis, visual redesign, icon simplification, color refinement, and user‑centered feature prioritization.
Microcopy—those brief UI messages and prompts—plays a crucial role in user experience by guiding actions, reducing friction, and even increasing conversion rates, as demonstrated through real‑world examples and A/B testing insights.
This article introduces the Business Canvas—a visual framework that outlines nine essential components of a business model—to help product teams clarify market segments, value propositions, channels, resources, partners, cost structures, and revenue streams, thereby avoiding designs that attract praise but no users.
This article examines the core challenges of content distribution on LOFTER, outlines a universal distribution framework based on content, channels, and users, analyzes content organization structures, production controls, value assessment, and channel strategies, and proposes improvements for LOFTER's ecosystem.
This article explains how designers with 3‑5 years of experience can apply ROI‑focused UX measurement methods—starting from selecting the right product, defining business goals, using the HEART framework, and following a “point‑line‑plane” case study—to turn user experience into quantifiable business value.
