Bilibili Personal Attack Content Governance: Background, Goals, Methods, and Effectiveness
Bilibili combats personal‑attack and trolling comments by combining sector‑specific keyword databases, user‑group analysis, advanced word‑matching (including pinyin and homophone detection) and multiple NLP/graph models, which has cut personal‑attack reports in entertainment, film and gaming by about 32 % and trolling reports by roughly 25 % between June and December 2023.