This case study details how the Taobao fashion channel was redesigned by consolidating visual language, simplifying layouts, and focusing on product images, resulting in a cleaner, more consistent user experience that aligns with business goals and evolving user expectations.
This article details Baidu’s AI‑driven redesign of its merchant backend, introducing three unified interaction paradigms—embedded, accompanying, and managed—that streamline complex tasks, improve visual consistency, and deliver measurable gains in processing speed, success rates, and user satisfaction.
Leveraging Baidu’s AI large‑model capabilities, the MEUX team reimagined the app’s homepage with a pinch‑gesture‑triggered ‘Morning‑Evening Report’, introducing a structured framework, avant‑garde visual language, and intelligent content generation to boost reading efficiency and deliver a magazine‑like experience.
This article presents Baidu's commercial multimodal understanding and AIGC innovations, detailing rich‑media multimodal perception, a unified large‑scale representation framework, scenario‑specific fine‑tuning, and practical applications such as marketing copy, digital‑human video, and poster generation.
This article presents Baidu's commercial multimodal understanding framework and AIGC innovations, detailing rich-media multimodal perception, the VICAN‑12B multimodal representation‑generation model, scenario‑specific fine‑tuning, feature quantization for ranking, and practical applications such as marketing content generation, digital‑human video creation, and poster synthesis.
This case study details how the Wonder app leveraged deep Gen‑Z user research, a dual‑mode interface framework, and a youthful visual language to create a personalized, multi‑scenario experience that balances efficiency and entertainment while guiding future design practice.
This case study details the redesign of the ZhiXing membership center, outlining how a new framework, upgraded visual language, and distinctive brand memory points were created to shorten user paths, enhance perceived exclusivity, and strengthen overall brand recognition.
This case study details the redesign of a membership center, covering project background, user‑driven design thinking, visual language upgrades, reusable component development, and the resulting improvements in user experience, decision efficiency, and paid conversion rates.
This article explores how icons function as a universal visual language, detailing methods to enhance recognizability, convey personality through shape and color, and maintain visual consistency, while aligning design with business goals, user demographics, and brand identity.
This article explains how a simple 1px rectangular icon can be evolved through six different styling techniques—adjusting strokes, corners, colors, and backgrounds—to suit various UI contexts such as finance apps, system tools, and mobile interfaces.
This article examines why a Japanese sushi‑style food‑play kit confuses adults but works for children, exploring universal design language, two generic design processes, and practical steps to create an intuitive, culture‑independent user experience.
