Suning Design is the official platform of Suning UED, dedicated to promoting exchange and knowledge sharing in the user experience industry. Here you'll find valuable insights from 200+ UX designers across Suning's eight major businesses: e-commerce, logistics, finance, technology, sports, cultural and creative, real estate, and investment.
This case study details Suning Reading's strategic redesign, covering brand positioning, logo evolution, color and typography systems, iconography, and the UI redesign of key pages such as the launch screen, bookshelf, and reading view, illustrating how thoughtful design can differentiate a mature e‑book product.
This guide shares practical communication techniques for designers, covering trust‑building, handling unclear requirements, effective design reporting, managing stakeholder doubts, improving fidelity, and adapting to different colleague personalities, all aimed at smoothing workflow and enhancing product outcomes.
This article examines the usability trade‑offs of pagination, "load more" buttons, and infinite scroll, referencing Baymard research to help designers choose the most effective data‑loading interaction for their product's context and improve overall user experience.
This article explores the evolution, current capabilities, design challenges, and future scenarios of intelligent voice interaction, arguing that voice will become one of the mainstream ways humans communicate with machines while highlighting technical limits, user experience principles, and suitable application domains.
This article explains how subtle AB‑test variations—such as rounding prices or adjusting font size—can dramatically affect purchase intent and comment participation, backed by two real‑world case studies and practical takeaways for designers and product managers.
This article details how a design team tackled a one‑month launch deadline for the “Hi Travel Medal Cloud Diamond” product, outlining project initiation, rapid parallel design, goal decomposition, interaction and visual design, usability testing, data‑driven adjustments, and post‑launch insights.
The article outlines five crucial steps for visual designers to collaborate effectively with front‑end engineers, covering environment familiarity, design system creation, proper asset slicing, clear annotation, and pixel‑perfect testing to ensure seamless implementation and reduce miscommunication.
Agile teams can maintain rapid iteration cycles by applying the ‘555’ rule—five focused tasks, five representative participants, and five hours of testing—to deliver concise, high‑impact usability feedback without slowing development and ensure design decisions are data‑driven.
This article analyses dozens of Chinese e‑commerce interactive marketing campaigns, comparing their design styles, value propositions, user‑experience patterns and technical tricks to explain why certain activities attract and retain users while others fail.
In an era of information overload, this article explores how emotional and psychological principles—instinct, behavior, and reflection—drive user experience design, illustrating the three layers of emotional design with examples from UI elements, emojis, and game interfaces, and showing how both positive and negative emotions can be leveraged to create more intuitive and engaging products.
