Suning Design is the official platform of Suning UED, dedicated to promoting exchange and knowledge sharing in the user experience industry. Here you'll find valuable insights from 200+ UX designers across Suning's eight major businesses: e-commerce, logistics, finance, technology, sports, cultural and creative, real estate, and investment.
This article explains how overwhelming users with excessive information reduces engagement, presents psychological experiments on choice overload, and offers practical design tactics—such as staged information reveal, limited options, and using human faces—to improve web usability and trust.
This article examines the true definition of smart hardware, explores why it has become a hot market, analyzes the competition for entry points like routers and TVs, and predicts how future business models will shift from selling devices to selling cloud‑based services.
This article explores the evolving landscape of digital payments, covering QR‑code O2O solutions, contactless and ultrasonic methods, cryptocurrency adoption, biometric and body‑based payment innovations, unmanned transaction experiences, and the next generation of smart bank cards.
This article examines the benefits and hidden pitfalls of using icons in graphical user interfaces, explains why many icons are ambiguous, and offers practical guidelines—such as adding visible text, considering relative size, and testing recognizability—to create clear, space‑efficient, and user‑friendly icon designs.
This article explains how game developers and marketers use internal, platform, and external data to forecast product performance, optimize user acquisition, predict market trends, model retention curves, and make informed budgeting decisions throughout a game's lifecycle.
This article explores how storytelling—through social media, images, illustrations, mascots, parallax effects, and personalization—enhances web design by creating engaging, memorable experiences that strengthen brand communication and improve user interaction across various devices.
Exploring how various project management tools—from Rally and JIRA to Trello, physical whiteboards, and Confluence—can be selected and applied based on team size, structure, and geographic distribution, this guide helps teams boost efficiency while avoiding tool misuse.
This article examines the trade‑off between tab navigation and side‑drawer navigation in a multi‑page mobile app, sharing A/B test results that show a dramatic drop in user engagement when the drawer was introduced and offering practical guidance on when each pattern is appropriate.
This article explains how leveraging human instincts in UI/UX design—through surprise, feedback loops, and detail‑focused interactions—creates deep user satisfaction, fosters repeat usage, and ultimately drives significant commercial value for mobile and web applications.
This article explains why directly asking users what they want leads to misleading insights and introduces three effective interview questions that uncover real problems, current solutions, and improvement opportunities, helping product teams design truly valuable features.
