From Channel Push to Digital: How Chinese FMCG Giants Redefine Growth
Amid a saturated Chinese fast‑moving consumer goods market, Uni-President’s aggressive product‑launch strategy and Master Kong’s digital bC integration illustrate the shift from inward‑focused channel‑centric growth to outward‑focused user‑centric digital engagement, highlighting the industry’s transition from volume‑driven expansion to sustainable, data‑driven consumer relationships.
