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consumer behavior

31 articles · Page 1 of 1
Digital Planet
Digital Planet
Oct 23, 2026 · Industry Insights

Four Personas in One Scenario: F&B's Emotion-to-Retention Marketing Loop

This article analyzes a four-step omnichannel fan marketing framework for food and beverage brands: decoding unspoken emotional needs via a 95-emotion taxonomy, segmenting users into four personas within the same scenario, aligning brand presence with temporal rhythms, and embedding products into self-organized communities—illustrated by a freeze-dried coffee case that boosted search 158% and new customers 82%.

Omnichannel marketingcommunity cultivationconsumer behavior
0 likes · 23 min read
Four Personas in One Scenario: F&B's Emotion-to-Retention Marketing Loop
Digital Planet
Digital Planet
Oct 16, 2026 · Industry Insights

Coca-Cola's Omnichannel Strategy: Turning Brand Love into Measurable Consumption

The article analyzes Coca-Cola's shift from deep distribution to omnichannel fan marketing, detailing how the beverage giant integrates content creators, retail media, and AI-driven attribution to connect marketing spend with actual consumption, using China's 101 model and World Cup campaigns as case studies.

AI in marketingCoca-ColaDigital transformation
0 likes · 19 min read
Coca-Cola's Omnichannel Strategy: Turning Brand Love into Measurable Consumption
Model Perspective
Model Perspective
Aug 29, 2026 · Industry Insights

Are Instant Noodles Making a Comeback Despite Food Delivery’s Rise?

While leading Chinese noodle brands report revenue growth in 2026, overall consumption remains flat, revealing that instant noodles are gaining value through higher prices, diversified product tiers, and new usage scenarios rather than a surge in sheer sales volume.

Chinese food marketPricing Strategyconsumer behavior
0 likes · 9 min read
Are Instant Noodles Making a Comeback Despite Food Delivery’s Rise?
IT Services Circle
IT Services Circle
Jul 17, 2026 · Industry Insights

Who First Dropped the 3.5mm Headphone Jack? Inside the Wired Revival

A wave of nostalgia has revived wired headphones as young users question who started removing the 3.5mm jack, while market data shows a sales rebound, manufacturers cite technical reasons, and the article dissects the audio, business and cultural forces behind the trend.

3.5mm jackBluetoothaudio quality
0 likes · 8 min read
Who First Dropped the 3.5mm Headphone Jack? Inside the Wired Revival
Digital Planet
Digital Planet
Jun 23, 2026 · Industry Insights

Beyond Sales Staff: How Brands Can Drive Terminal Sales in the Post‑Guide Era

The fast‑moving consumer goods sector is rapidly cutting in‑store sales staff, driven by store closures, technology‑enabled alternatives like live‑streaming and algorithmic recommendations, and shifting consumer preferences, while companies such as Dongpeng demonstrate that QR‑code‑linked digital incentives can boost sales, cut shrinkage and deliver a 2.7‑times ROI over traditional promotions.

FMCGQR codeRetail Innovation
0 likes · 12 min read
Beyond Sales Staff: How Brands Can Drive Terminal Sales in the Post‑Guide Era
Model Perspective
Model Perspective
Jun 21, 2026 · Industry Insights

Is Spending on Kids’ Travel the Biggest Scam for Ordinary Families?

The article argues that paying large sums for children’s travel experiences often yields only superficial exposure, not lasting cognition, and explains this through psychological research, Bourdieu’s cultural capital theory, Vygotsky’s zone of proximal development, and the role of parental interaction.

Vygotskyconsumer behaviorcultural capital
0 likes · 8 min read
Is Spending on Kids’ Travel the Biggest Scam for Ordinary Families?
Digital Planet
Digital Planet
Jun 20, 2026 · Industry Insights

How Scenario‑Based Naming Turned Beverages Like Dongpeng and Master Kong Into Best‑Sellers

The article explains how shifting from ingredient‑focused names to scenario‑oriented names, backed by digital data, big‑data analytics, and flexible supply chains, has turned products such as Dongpeng’s "Bushu La" and Master Kong’s "Chaoqi Drink" into market blockbusters, illustrating a broader move from selling goods to selling experiences.

beverage marketingconsumer behaviordigitalization
0 likes · 10 min read
How Scenario‑Based Naming Turned Beverages Like Dongpeng and Master Kong Into Best‑Sellers
Digital Planet
Digital Planet
May 31, 2026 · Industry Insights

Unlocking “Scene Power”: Why Modern Consumers Choose Experiences Over Products

The article explains how “scene power” reshapes consumer behavior in an era of abundant material goods, describing a three‑layer logic—attraction, immersion, and conversion—while showing how instant retail, space equalisation and competition‑boundary collapse turn everyday locations into compelling consumption scenes.

Digital transformationconsumer behaviorexperience economy
0 likes · 12 min read
Unlocking “Scene Power”: Why Modern Consumers Choose Experiences Over Products
Digital Planet
Digital Planet
May 27, 2026 · Industry Insights

Wake‑Up Efficiency Beats Product Features in Uni-President vs. Master Kong Beverage Battle

The article analyzes how Uni-President's rapid launch of over 30 new drinks and Master Kong's "Multi‑Dimension Plan" illustrate that in the saturated beverage market, the decisive factor is not product formulation or price but the ability to awaken consumer demand in specific scenarios, a capability measurable through one‑code data.

Awakening EfficiencyCompetitive Analysisbeverage marketing
0 likes · 14 min read
Wake‑Up Efficiency Beats Product Features in Uni-President vs. Master Kong Beverage Battle
Model Perspective
Model Perspective
May 17, 2026 · Industry Insights

Why Men Buy Fewer Clothes: Decision Costs, Cognitive Load, and Evolutionary Factors

The article analyzes gender differences in clothing purchases by combining survey data, a decision‑cost model, evolutionary psychology, and examples from public figures, showing that men’s lower search thresholds, higher maintenance costs, and functional priorities make frequent buying less valuable.

behavioral economicscognitive loadconsumer behavior
0 likes · 10 min read
Why Men Buy Fewer Clothes: Decision Costs, Cognitive Load, and Evolutionary Factors
Digital Planet
Digital Planet
Apr 21, 2026 · Industry Insights

Why Fake Liquor Won’t Disappear: Human Demand vs Market Rules

The article examines the 2.6 billion‑yuan fake‑liquor scandal, showing how low‑cost consumer demand, fragmented distribution, and price instability keep counterfeit spirits alive, and argues that instead of futile anti‑counterfeit battles, liquor makers should focus on identifying genuine buyers, stabilizing pricing, and leveraging digital traceability.

Pricing Strategyconsumer behaviordigital traceability
0 likes · 15 min read
Why Fake Liquor Won’t Disappear: Human Demand vs Market Rules
AI Info Trend
AI Info Trend
Apr 17, 2026 · Industry Insights

How CPG Leaders Can Revive Growth: Insights from McKinsey’s 2026 Report

McKinsey’s April 2026 State of Food & Beverage report reveals that traditional CPG growth models are collapsing, outlines four key consumer spending shifts, and proposes two strategic agendas—portfolio reshaping and AI‑driven productivity—to help industry leaders restore sustainable growth.

CPGFood & Beverageconsumer behavior
0 likes · 9 min read
How CPG Leaders Can Revive Growth: Insights from McKinsey’s 2026 Report
Digital Planet
Digital Planet
Apr 14, 2026 · Industry Insights

Why Chinese Liquor Brands Are Shifting From Grand Banquets to Everyday Moments

The 2026 T9 round‑table and the 114th national liquor trade show revealed that leading Chinese baijiu makers are abandoning traditional hotel‑centric sales in favor of immersive, consumer‑driven small‑scene experiences, signaling a fundamental shift from large‑scale banquet marketing to fragmented, instant‑purchase consumption.

ChinaDigital transformationMarketing Trends
0 likes · 13 min read
Why Chinese Liquor Brands Are Shifting From Grand Banquets to Everyday Moments
Digital Planet
Digital Planet
Apr 13, 2026 · Industry Insights

Why Traditional Stockpiling Is Killing China’s Liquor Market – The Digital Turn in 2026

The first quarter of 2026 shows a paradox in China’s liquor sector where overall profits fell sharply while production rose, exposing a structural shift from channel‑driven to consumer‑driven growth, and highlighting digital transformation as the critical path for surviving the industry’s deep‑down clearing phase.

ChinaData AnalyticsDigital transformation
0 likes · 11 min read
Why Traditional Stockpiling Is Killing China’s Liquor Market – The Digital Turn in 2026
Digital Planet
Digital Planet
Apr 8, 2026 · Industry Insights

Why Emotional Value Is Redefining the Beverage Market by 2026

The article explains how the beverage industry's growth through 2026 will be driven by emotional and social value rather than pure thirst‑quenching, with digital platforms amplifying trends, packaging diversifying for sharing and personal moments, and IP collaborations turning drinks into "social currency" that fuels premium pricing.

Emotional Valueconsumer behaviormarket trends
0 likes · 10 min read
Why Emotional Value Is Redefining the Beverage Market by 2026
Model Perspective
Model Perspective
Mar 26, 2026 · Industry Insights

Why Pet Daycare Costs So Much: An Economic Breakdown of China’s Pet Service Market

The article uses simple economic models to dissect China’s pet service market, estimating income elasticity, layering market size, calculating the minimal client base for high‑end pet daycares, and highlighting structural social trends that make pet consumption a quasi‑necessity rather than a novelty.

Income ElasticityPet Economyconsumer behavior
0 likes · 9 min read
Why Pet Daycare Costs So Much: An Economic Breakdown of China’s Pet Service Market
58UXD
58UXD
Apr 12, 2022 · Product Management

How Psychological Triggers Can Supercharge Online Service Conversions

This article analyzes how shifts in consumer mindset, the Fogg behavior model, and the AIDTAS marketing framework can be applied to family‑service products to identify key decision factors, enhance motivation, reduce friction, and design targeted conversion pathways that boost online conversion rates.

AIDTASConversion OptimizationFogg model
0 likes · 13 min read
How Psychological Triggers Can Supercharge Online Service Conversions
Alimama Tech
Alimama Tech
Nov 24, 2021 · Big Data

Consumer Behavior Analysis Models: Path, Funnel, Retention, and Lifetime Value

The article explains how brands can leverage comprehensive consumer‑behavior analysis—using path, funnel, retention, and lifetime‑value models—to integrate multi‑channel data, visualize user journeys, identify conversion bottlenecks, track ongoing engagement, and quantify revenue impact, enabling data‑driven product and marketing optimization.

Data AnalysisRetention Analysisconsumer behavior
0 likes · 14 min read
Consumer Behavior Analysis Models: Path, Funnel, Retention, and Lifetime Value
Qunhe Technology User Experience Design
Qunhe Technology User Experience Design
Jun 29, 2021 · Product Management

How to Master Market Segmentation for Smarter Product Strategies

This article explains the concept and origins of market segmentation, why it matters for businesses, when to apply it based on market maturity, the key demographic, psychographic and behavioral variables used, and the statistical methods—canonical correlation, clustering, and discriminant analysis—employed to create and validate effective segments.

canonical correlationcluster analysisconsumer behavior
0 likes · 12 min read
How to Master Market Segmentation for Smarter Product Strategies
58UXD
58UXD
Jun 29, 2021 · Product Management

How 58 Home Services Uncovered Cleaning Users’ Pain Points and Opportunities

This report details 58 Home Services’ comprehensive user research on cleaning service customers, covering background, objectives, qualitative and quantitative study designs, execution, and analysis of user personas, brand health, and product experience to guide product and marketing strategies.

58.combrand healthcleaning service
0 likes · 7 min read
How 58 Home Services Uncovered Cleaning Users’ Pain Points and Opportunities
Suning Technology
Suning Technology
Oct 16, 2020 · Product Management

Designing High‑Impact Comprehensive Retail Experience Stores for China’s Growing Middle Class

This report analyzes how China’s expanding middle‑class drives the rise of integrated retail experience stores, outlines consumer traits, competitive product analysis, and a phased product‑selection methodology that blends extension, modularity, and community concepts to create compelling, multi‑sensory shopping environments.

Experience StoreMiddle Classcategory management
0 likes · 13 min read
Designing High‑Impact Comprehensive Retail Experience Stores for China’s Growing Middle Class
58UXD
58UXD
Nov 27, 2019 · Product Management

Eight Distinct User Personas in China’s Lower‑Tier Markets: Insights for Product Strategy

A three‑week field study across north, west, central and south China interviewed county‑level users, applied the VALS model to segment the lower‑tier market into eight detailed personas, and revealed each group’s core traits, lifestyle, consumption habits, social influences and internet usage to guide product and marketing decisions.

VALS modelconsumer behaviorlower-tier markets
0 likes · 21 min read
Eight Distinct User Personas in China’s Lower‑Tier Markets: Insights for Product Strategy
JD Retail Technology
JD Retail Technology
Jan 11, 2019 · Fundamentals

2019 Southeast Asian E‑Commerce Market Trends and Outlook

The 2019 analysis by JD Technology Management Center forecasts rapid growth in Southeast Asian e‑commerce, highlighting expanding mobile commerce share, stronger electronic payment adoption, improved logistics, multi‑channel integration, rising social media influence, accelerated platform technology innovation, a growing middle class and Gen‑Z consumer base, and supportive government policies.

E-commerceMobile CommerceSoutheast Asia
0 likes · 7 min read
2019 Southeast Asian E‑Commerce Market Trends and Outlook
Tencent Cloud Developer
Tencent Cloud Developer
May 17, 2018 · Product Management

Analysis of China's Retail Industry Development, Market Trends, and Module Recommendations

The article reviews China’s retail evolution from planned‑economy roots through e‑commerce boom to today’s O2O “new retail” era, highlighting rational online growth, offline revitalization, blurred channel boundaries, precision advertising, and recommends modules such as membership points, LBS store locating, and coupon systems via mini‑programs.

ChinaO2OSmall Programs
0 likes · 7 min read
Analysis of China's Retail Industry Development, Market Trends, and Module Recommendations
Alibaba Cloud Developer
Alibaba Cloud Developer
Jan 17, 2018 · Operations

How Alibaba Uses AI Models to Optimize Double 11 Consumer Benefits

Alibaba leverages multiple machine‑learning models—including spending forecasts, discount‑sensitivity, spread‑ability, category‑preference, and churn prediction—to intelligently allocate shopping vouchers and red packets during Double 11, boosting consumer engagement, merchant sales, and overall platform GMV.

E-commerceMachine Learningconsumer behavior
0 likes · 9 min read
How Alibaba Uses AI Models to Optimize Double 11 Consumer Benefits
Alibaba Cloud Developer
Alibaba Cloud Developer
Aug 28, 2017 · Artificial Intelligence

Can Machine Learning Predict Baby Life Stages to Boost E‑Commerce Recommendations?

This paper introduces a dynamic fusion algorithm that leverages multi‑dimensional logistic regression and rich consumer behavior features to infer infants' life stages from parental e‑commerce actions, demonstrating significant accuracy improvements over memory‑less baselines across multiple months of Taobao data.

E-commerceMachine Learningconsumer behavior
0 likes · 13 min read
Can Machine Learning Predict Baby Life Stages to Boost E‑Commerce Recommendations?
JD Retail Technology
JD Retail Technology
May 10, 2017 · Artificial Intelligence

JD Data Algorithm Competition: Solving Shopping Dilemmas with AI

The JD Data Algorithm Competition aims to help shoppers overcome decision paralysis by using advanced algorithms to match users with products they'll love, featuring diverse participants from students to professionals competing for prizes and potential real-world implementation.

Algorithm DevelopmentContestData Science Competition
0 likes · 3 min read
JD Data Algorithm Competition: Solving Shopping Dilemmas with AI
JD.com Experience Design Center
JD.com Experience Design Center
Jul 15, 2015 · Fundamentals

How Mortality Drives Consumers to Choose Domestic Brands Over Imports

The article examines psychological research showing that exposure to death cues heightens cultural worldview defense, leading people to favor national products, while evolutionary motives explain gender‑specific conspicuous consumption as a strategy to attract mates, illustrating how mortality and reproductive drives shape consumer choices.

conspicuous consumptionconsumer behaviorcultural psychology
0 likes · 8 min read
How Mortality Drives Consumers to Choose Domestic Brands Over Imports
Suning Design
Suning Design
Mar 6, 2014 · Product Management

Will Brands Die? How Digital Disruption Is Redefining Brand Strategy

The article argues that while traditional branding paths are being overturned by digital channels, brands are not dying but evolving, with companies like Google and Apple reshaping brand value through product experience, storytelling, and integration into the customer value chain.

Digital transformationProduct Managementbranding
0 likes · 7 min read
Will Brands Die? How Digital Disruption Is Redefining Brand Strategy