Personalized Push Notification System: Embedding, Recall, and Ranking Techniques at Meitu
This article presents a comprehensive technical overview of Meitu's personalized push notification pipeline, detailing the evolution of embedding methods (Word2Vec, Airbnb listing embedding, graph embedding), multiple recall strategies (global, personalized, attribute, and content‑based), and a progression of ranking models from logistic regression to field‑wise three‑tower architectures, highlighting their impact on click‑through rates.
