May 1, 2026 · Industry Insights

If User Demand Vanishes, Is It Still Marketing?

The article argues that traditional user‑persona marketing is losing relevance as homogeneous competition and instant retail push brands to shift from abstract demand analysis to scenario‑driven "Jobs To Be Done", with AI capturing real‑time context and delivering solutions directly within life moments.

AIJobs To Be DoneMarketing

0 likes · 14 min read

If User Demand Vanishes, Is It Still Marketing?

Qunhe Technology User Experience Design

Nov 11, 2022 · Product Management

Unlocking Product Innovation with Jobs‑To‑Be‑Done: A Practical Guide

This article introduces the Jobs‑To‑Be‑Done (JTBD) framework, explains how it differs from ordinary user needs, outlines step‑by‑step analysis methods, provides a real‑world SaaS example, and shows why focusing on jobs drives more innovative and market‑aligned product decisions.

Customer NeedsJobs To Be Doneproduct innovation

0 likes · 12 min read

Unlocking Product Innovation with Jobs‑To‑Be‑Done: A Practical Guide