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360 Tech Engineering
360 Tech Engineering
Jan 3, 2024 · Product Management

What Is User Acquisition (Buy‑Volume) and How to Choose Effective Advertising Channels

The article explains the concept of "buy‑volume" user acquisition for mobile apps, outlines internal and external advertising channels such as search ads, feed ads, app‑store ads and KOL promotions, and provides a framework for selecting, evaluating and optimizing these channels based on product stage, target audience, budget and ROI metrics.

Growth HackingROIchannel selection
0 likes · 14 min read
What Is User Acquisition (Buy‑Volume) and How to Choose Effective Advertising Channels
IEG Growth Platform Technology Team
IEG Growth Platform Technology Team
Aug 16, 2022 · Artificial Intelligence

Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising

The paper proposes an actor‑critic reinforcement‑learning model (ACRL) that leverages PPO and a deep structured semantic model to optimize real‑time bidding strategies for mobile game ads under CPM and budget constraints, addressing long user lifecycles and sparse conversion data while demonstrably improving ROI in both offline simulations and online A/B tests.

ROIReinforcement Learningactor-critic
0 likes · 16 min read
Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising
Baidu MEUX
Baidu MEUX
Dec 14, 2021 · Product Management

How “Delayed Enhancement” Boosts Video Feed Ad Conversions

This article introduces the “delayed enhancement” design principle for video feed ads, explains its two‑stage presentation of conversion components, and details timing, visual and interactive guidance, as well as information and conversion pre‑position tactics that together improve ad conversion rates.

Product DesignUX designconversion optimization
0 likes · 9 min read
How “Delayed Enhancement” Boosts Video Feed Ad Conversions
360 Quality & Efficiency
360 Quality & Efficiency
May 21, 2018 · Fundamentals

Practical QA Tips and Project Progress Strategies for Mobile DSP Advertising Projects

The article shares practical QA techniques and project‑progress strategies for a mobile DSP advertising team, emphasizing paper‑based documentation, rapid test case execution, clear test design using XMind, and the potential of AI‑driven bug analysis, while also highlighting the importance of versatile testing roles.

AIDocumentationProject Management
0 likes · 5 min read
Practical QA Tips and Project Progress Strategies for Mobile DSP Advertising Projects
Baidu Intelligent Testing
Baidu Intelligent Testing
Oct 27, 2016 · Operations

Standardizing Media Integration for Baidu Mobile Ad Network: Architecture and Process

The article outlines Baidu Mobile Ad Network's challenges in media integration and presents a standardized, automated three‑system architecture—business, joint‑debug, and logic layers—along with a detailed three‑stage integration workflow to improve efficiency, quality, and scalability of ad traffic onboarding.

BaiduIntegration AutomationSystem Architecture
0 likes · 6 min read
Standardizing Media Integration for Baidu Mobile Ad Network: Architecture and Process