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Ximalaya Technology Team
Ximalaya Technology Team
Jan 9, 2024 · Big Data

Deep Advertising Conversion Optimization at Ximalaya

Ximalaya’s deep advertising conversion optimization advances from shallow to deep billing models by integrating OCPC dual‑bidding, full‑channel data assistance, and real‑time crowd premium to overcome data sparsity, long conversion delays, and cold‑start challenges, boosting advertisers’ ROI while managing platform risk and guiding future ROI‑protected bidding.

Big DataOCPCROI
0 likes · 27 min read
Deep Advertising Conversion Optimization at Ximalaya
360 Tech Engineering
360 Tech Engineering
Jan 3, 2024 · Product Management

What Is User Acquisition (Buy‑Volume) and How to Choose Effective Advertising Channels

The article explains the concept of "buy‑volume" user acquisition for mobile apps, outlines internal and external advertising channels such as search ads, feed ads, app‑store ads and KOL promotions, and provides a framework for selecting, evaluating and optimizing these channels based on product stage, target audience, budget and ROI metrics.

Mobile AdvertisingROIchannel selection
0 likes · 14 min read
What Is User Acquisition (Buy‑Volume) and How to Choose Effective Advertising Channels
Amap Tech
Amap Tech
Nov 21, 2023 · Fundamentals

The Essence of Quality Assurance and the Value of Testing Roles

Quality assurance is fundamentally about exhaustive falsification to lower online risk, while the testing process seeks optimal ROI by balancing defect discovery against resource investment; a tester’s value hinges on business risk, system maturity, and the ability to become increasingly irreplaceable through deep domain knowledge, proactive risk mitigation, and innovative, end‑to‑end quality solutions.

ROIquality assurancerisk management
0 likes · 11 min read
The Essence of Quality Assurance and the Value of Testing Roles
Architecture and Beyond
Architecture and Beyond
Nov 18, 2023 · R&D Management

Principles and Logic Behind Technical Cost Management

This article explains the rationale, classification, and practical principles for managing technical costs in a company, emphasizing the need to target major cost drivers, apply different strategies per cost type, eliminate wasteful expenses, and maintain a holistic view to support sustainable business growth.

Cost ManagementOperational EfficiencyR&D management
0 likes · 7 min read
Principles and Logic Behind Technical Cost Management
Alimama Tech
Alimama Tech
Oct 18, 2023 · Artificial Intelligence

Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints

The paper presents incentive‑compatible, individually rational auction mechanisms for automated ad bidding where advertisers report private budget and ROI constraints, characterizes feasible allocation and payment rules via monotone budget functions, introduces a personalized ranking‑score auction using a “key ROI,” and demonstrates through experiments that the design achieves near‑optimal welfare and revenue while ensuring truthful reporting.

ROIauction theoryautomated bidding
0 likes · 17 min read
Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints
Architects Research Society
Architects Research Society
Oct 2, 2023 · Product Management

Value Realization in SaaS: A Customer Success Mantra

This article explains how SaaS companies can quantify and deliver customer value by defining, measuring, and optimizing key success metrics such as ROI, adoption rates, time‑to‑value, and lifecycle duration, while emphasizing continuous communication and expectation management throughout the customer journey.

Customer SuccessROISaaS
0 likes · 8 min read
Value Realization in SaaS: A Customer Success Mantra
Architects Research Society
Architects Research Society
Sep 11, 2023 · R&D Management

Why Enterprise Architecture Still Matters: ROI Arguments, Misconceptions, and a Path Forward

The article examines a company's struggle to justify the ROI of Enterprise Architecture after replacing ERP, outlines common misconceptions about EA costs and value, and proposes a disciplined, strategic‑level approach using the 5W2H method to achieve high benefits with limited investment.

Architecture GovernanceIT strategyROI
0 likes · 9 min read
Why Enterprise Architecture Still Matters: ROI Arguments, Misconceptions, and a Path Forward
DataFunSummit
DataFunSummit
Aug 31, 2023 · Product Management

Internet Growth Analysis: Strategic & Product-Level Metrics, Marginal ROI, and Advertising Market Dynamics under Cost‑Reduction

This article explains how internet growth analysis combines strategic and product‑level metrics, introduces core profit formulas, critiques traditional ROI calculations, demonstrates the advantages of marginal ROI based on AB experiments, and discusses the implications for advertisers and platforms in a cost‑reduction environment.

AB testingData AnalyticsROI
0 likes · 12 min read
Internet Growth Analysis: Strategic & Product-Level Metrics, Marginal ROI, and Advertising Market Dynamics under Cost‑Reduction
DataFunTalk
DataFunTalk
Apr 26, 2023 · Artificial Intelligence

Serializing Advertising Placement with User Algorithms at Alibaba Health

Alibaba Health’s user algorithm leverages multi‑channel serialized ad placement, using vector‑based three‑tower models, knowledge distillation, and ROI‑oriented optimizations to sequence user touchpoints, improve conversion rates, and enhance model accuracy across diverse marketing channels.

ROIadvertisingknowledge distillation
0 likes · 15 min read
Serializing Advertising Placement with User Algorithms at Alibaba Health
Liulishuo Tech Team
Liulishuo Tech Team
Nov 23, 2022 · Product Management

Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications

This article explains the concept of Lifetime Value (LTV), presents a two‑step estimation method based on purchase pathways, evaluates model accuracy with real data, and discusses practical applications such as acquisition guidance, fine‑grained operations, and product iteration decisions.

CACCustomer Lifetime ValueData Modeling
0 likes · 7 min read
Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications
IEG Growth Platform Technology Team
IEG Growth Platform Technology Team
Aug 16, 2022 · Artificial Intelligence

Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising

The paper proposes an actor‑critic reinforcement‑learning model (ACRL) that leverages PPO and a deep structured semantic model to optimize real‑time bidding strategies for mobile game ads under CPM and budget constraints, addressing long user lifecycles and sparse conversion data while demonstrably improving ROI in both offline simulations and online A/B tests.

Mobile AdvertisingROIReal-Time Bidding
0 likes · 16 min read
Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising
Architects Research Society
Architects Research Society
Aug 15, 2022 · R&D Management

Why Enterprise Architecture ROI Is Hard to Prove and How to Make EA Valuable Again

The article examines the challenges of demonstrating ROI for enterprise architecture in companies that have replaced ERP with default EA, discusses common misconceptions and high costs, and proposes a 5W2H‑based approach to regain EA’s strategic impact while minimizing effort.

GovernanceIT strategyROI
0 likes · 11 min read
Why Enterprise Architecture ROI Is Hard to Prove and How to Make EA Valuable Again
DevOps
DevOps
May 5, 2022 · Product Management

Experience Measurement: A Five‑Step Framework for Driving Business Impact

The article presents a five‑step experience measurement methodology that combines operational and perception data to link customer experience with business performance, offering practical guidance on model building, metric decomposition, diagnosis, redesign, continuous monitoring, and long‑term implementation principles.

Digital TransformationROIbusiness metrics
0 likes · 10 min read
Experience Measurement: A Five‑Step Framework for Driving Business Impact
DataFunSummit
DataFunSummit
May 2, 2022 · Artificial Intelligence

Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry

The article examines computational advertising as a multi‑party game where advertisers and platforms continuously adjust pricing models—from CPM to oCPX—to balance ROI, emphasizing that the core commercial driver is exploiting information asymmetry through data‑driven targeting and algorithmic optimization.

ROIad pricing modelscomputational advertising
0 likes · 13 min read
Balancing ROI in Computational Advertising: Multi‑Party Game Theory and the Role of Information Asymmetry
DataFunTalk
DataFunTalk
Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility's precise marketing system, detailing its business background, value, framework, algorithmic capabilities—including Pu‑Learning LookAlike modeling, semi‑supervised TSA, and graph‑embedding techniques—addressing challenges such as sparse features and low ROI, and sharing performance improvements and future directions.

Data EngineeringPrecise MarketingPu-Learning
0 likes · 14 min read
Precise Marketing Algorithms and Practices at Hello Mobility
Alimama Tech
Alimama Tech
Dec 8, 2021 · Big Data

Marketing Channel Attribution Models and Conversion Effectiveness Evaluation

Effective marketing budget allocation relies on robust channel attribution models that combine dimensions, metrics, and segmentation with rule‑based or data‑driven (Shapley) credit assignment across defined attribution windows, enabling multi‑touch analysis, conversion‑time insights, and ROI‑focused channel performance evaluation.

Big DataROIShapley value
0 likes · 16 min read
Marketing Channel Attribution Models and Conversion Effectiveness Evaluation
DevOps
DevOps
Sep 7, 2021 · Operations

Effective Automation Testing: Metrics and Measurement Approaches

The article examines why many automation testing initiatives fail to deliver value, introduces a set of practical metrics such as test case count, execution frequency, success rate, coverage, EMTE, ROI, and bug‑detection efficiency, and explains how to combine them to assess and improve automation effectiveness within software development processes.

CoverageEMTEROI
0 likes · 10 min read
Effective Automation Testing: Metrics and Measurement Approaches
High Availability Architecture
High Availability Architecture
Jul 29, 2020 · Product Management

A Simple Framework for Evaluating Business Ideas for Z‑Generation Programmers

This article presents a concise three‑question methodology—assessing advantage, genuine interest, and measurable customer return—along with ROI and CAC calculations, to help modern programmers quickly decide whether a business idea is worth pursuing.

CACROIZ generation
0 likes · 10 min read
A Simple Framework for Evaluating Business Ideas for Z‑Generation Programmers
DataFunTalk
DataFunTalk
Jan 6, 2020 · Artificial Intelligence

Weibo O-Series Advertising System: Smart Bidding, Intelligent Targeting, and ROI Modeling

The article explains Weibo’s O‑Series advertising system, detailing its three‑part strategy of smart bidding, intelligent targeting, and ROI modeling, the underlying machine‑learning techniques such as deep‑FM, dual‑tower and PID control, and how these components optimize show, click, conversion rates and advertiser ROI.

ROIRecommendation systemsadvertising
0 likes · 14 min read
Weibo O-Series Advertising System: Smart Bidding, Intelligent Targeting, and ROI Modeling