How Alibaba’s Deep Learning Transformed CTR Prediction: From MLR to Multi‑Interest Networks
This article recounts Alibaba‑Mama researcher Jing Shi’s presentation on the evolution of deep learning for click‑through‑rate (CTR) estimation, covering the shift from handcrafted features and linear models to piecewise linear MLR, end‑to‑end neural networks, multi‑interest user modeling, and large‑scale distributed training challenges.
