NetEase UEDC aims to become a knowledge sharing platform for design professionals, aggregating experience summaries and methodology research on user experience from numerous NetEase products, such as NetEase Cloud Music, Media, Youdao, Yanxuan, Data帆, Smart Enterprise, Lingxi, Yixin, Email, and Wenman. We adhere to the philosophy of "Passion, Innovation, Being with Users" to drive shared progress in the industry ecosystem.
This article explains how the NetEase Mail team enriched their "Yi Miao" emoji by applying Disney's twelve animation principles, detailing each principle with examples and GIFs to enhance expressiveness, visual appeal, and user interaction in dynamic emoji design.
This interview with the co‑founders of NetEase Cloud Music’s 19th creative studio reveals how they leverage user psychology, experience‑driven design, rapid prototyping, and a "user‑as‑gene" mindset to craft viral H5 tests and campaigns that resonate with young audiences.
This article explains the decoy (or asymmetrically dominated) effect, outlines four decoy types, shows how to apply them in product design through scenario analysis and decoy placement, and shares a cloud‑music membership case study with A/B results and practical guidelines.
This article examines how game developers can increase players' willingness to pay during the crucial first hour of gameplay by analyzing unlock mechanisms, selecting appropriate early‑stage paid content, and eliminating UI and discovery bottlenecks through competitive analysis and user research.
This article examines the evolving Chinese gaming market, consumer confidence trends, and the psychological and motivational factors that drive players—especially Gen‑Z—to spend money on games, offering insights into pricing strategies, player segmentation, and industry challenges.
This article explores the distinct responsibilities of interaction design, its lasting impact on user satisfaction and product growth, and why it cannot be replaced by product or UI work, offering practical insights, case studies, and methodological guidance for designers.
This article explores how cinematic storytelling, trailer structures, and emotional design principles from movies can be applied to game interaction design, offering practical examples, design questions, and case studies that illustrate ways to deepen player immersion and create more compelling gameplay experiences.
The article examines how the mature internet industry can improve design and front‑end productivity through Design‑to‑Code (D2C) and Code‑to‑Design (C2D) approaches, introduces the C2D2C workflow, and highlights low‑code platforms as a market‑validated solution for accelerating B‑end product development.
This article explains the common line‑height inconsistencies between UI design and front‑end implementation, introduces the open‑source Fin Line‑Height Fix plugin for Figma and Sketch, and provides step‑by‑step usage instructions plus code examples for iOS, Android, and React Native.
This article explores how applying product thinking, structured analysis, and system design can transform chaotic error‑message handling into a clear, maintainable process, offering practical tools for defining, standardizing, and dynamically configuring error prompts across multiple platforms and scenarios.
