NetEase UEDC aims to become a knowledge sharing platform for design professionals, aggregating experience summaries and methodology research on user experience from numerous NetEase products, such as NetEase Cloud Music, Media, Youdao, Yanxuan, Data帆, Smart Enterprise, Lingxi, Yixin, Email, and Wenman. We adhere to the philosophy of "Passion, Innovation, Being with Users" to drive shared progress in the industry ecosystem.
At GDC 2022, the creators of Naraka: Bladepoint detailed how they designed a popular face‑customization system, covering why a battle‑royale game needs it, user research insights, key facial features, AI‑driven tools, cultural aesthetic considerations, sustainability, and its impact on player engagement and the industry.
This article presents a data analyst’s walkthrough of player churn analysis for the battle‑royale game Naraka: Bladepoint, illustrating how survival analysis, epidemiological experiment designs, and econometric causal inference methods can uncover systemic and event‑driven attrition and guide more effective game‑operation strategies.
This article recounts the GDC 2022 talk by LeiHuo UX on the UX design of Naraka: Bladepoint, detailing the game’s core concepts, four development stages, combat simplification, balance adjustments, resurrection redesign, and the surprising impact of its face‑customisation system, all driven by the central "freedom" philosophy.
This article outlines a five‑step framework for designers to demonstrate that their solutions address genuine product and experience problems, using qualitative user research, quantitative data analysis, stakeholder alignment, KPI impact assessment, and iterative validation to build trust and effectiveness.
This article explores how open storylines, multi‑dimensional stats, random gameplay, rich visual presentation, and free exploration—combined with thoughtful interaction design—can dramatically increase a game's replay value and keep players engaged over the long term.
This article shares NetEase’s six‑year experience in building an early‑stage game evaluation framework presented at GDC 2022, outlining how to define “early” phases, key success metrics, practical assessment methods, common pitfalls, and actionable recommendations for creating better games.
This article examines the fundamental design differences between desktop and mobile applications—including layout, information architecture, interaction patterns, and component variations—explaining why these distinctions exist and how they affect user experience and development costs.
This article explains how the double‑diamond model guides game designers through a dynamic, iterative process of discovery, definition, ideation, and implementation, emphasizing empathy, data‑driven decisions, and continuous refinement to create engaging player experiences.
This article explores Freud's iceberg model of the mind, explains conscious, preconscious and unconscious layers, and demonstrates how game UI designers can apply these concepts to create more intuitive, memory‑evoking, and seamless player experiences across various interface scenarios.
This article analyzes the recent cash‑payment refusal incident involving senior citizens, presents the Chinese government's response, and shares in‑depth research on elderly users' challenges and expectations with mobile banking, culminating in four actionable design principles to improve accessibility, control, security, and boundary awareness.
