NetEase UEDC aims to become a knowledge sharing platform for design professionals, aggregating experience summaries and methodology research on user experience from numerous NetEase products, such as NetEase Cloud Music, Media, Youdao, Yanxuan, Data帆, Smart Enterprise, Lingxi, Yixin, Email, and Wenman. We adhere to the philosophy of "Passion, Innovation, Being with Users" to drive shared progress in the industry ecosystem.
This article examines banner advertising from a user‑centric perspective, exploring how data‑driven analysis, clear readability, and emotional design combine to improve precision, comprehension, and click‑through rates, ultimately guiding designers to create more effective promotional visuals.
This article compares graphical and voice user interface testing, summarizing key GUI methods, introducing classic VUI techniques such as Wizard of Oz, parameter, prototype, VRT, and usability testing, and offers practical recommendations and risk considerations for researchers and product teams evaluating voice interactions.
This article explains why products lose users, defines the Aha Moment as the pivotal instant of value discovery, and provides a step‑by‑step framework—including hypothesis formulation, cohort analysis, and optimal action thresholds—to capture that moment and boost retention through data‑driven growth experiments.
An in‑depth look at how the NetEase Music 2018 Listening Report’s rich, emotion‑driven animations were crafted, from designer‑written CSS code and thousands of lines of motion design to practical decisions on formats like GIF, SVG, Lottie, and the custom BX‑AE2CSS tool that exports After Effects animations directly to CSS.
This article examines the core challenges of content distribution on LOFTER, outlines a universal distribution framework based on content, channels, and users, analyzes content organization structures, production controls, value assessment, and channel strategies, and proposes improvements for LOFTER's ecosystem.
This article explores the advantages and challenges of dark mode UI, offering practical guidelines on text color, spacing, typography, icon design, button states, dividers, color usage, visual hierarchy, and whitespace to create refined and readable dark‑theme applications.
This article explains how designers with 3‑5 years of experience can apply ROI‑focused UX measurement methods—starting from selecting the right product, defining business goals, using the HEART framework, and following a “point‑line‑plane” case study—to turn user experience into quantifiable business value.
This article explores how a scenario‑driven approach reshapes e‑commerce by analyzing user demands, enriching the shopping experience with panoramic, AR, VR, and live‑streaming solutions, and detailing the design, prototyping, and productization processes that enable seamless, immersive, and one‑stop purchasing for modern consumers.
This article examines common issues with registration and login prompt designs—misuse of dialog boxes, unclear messaging, and inconsistent styling—then proposes a unified, scenario‑driven style guide that distinguishes front‑end and back‑end prompts, improves consistency, accuracy, and user flow efficiency.
This article explains the concept of immersive experience design, illustrates it with examples from VR movies, art exhibitions, theme parks, and digital products, and distills the common principles—scene creation, storytelling, role immersion, and interaction—that engage all five senses and shape future experiences.
