NetEase UEDC aims to become a knowledge sharing platform for design professionals, aggregating experience summaries and methodology research on user experience from numerous NetEase products, such as NetEase Cloud Music, Media, Youdao, Yanxuan, Data帆, Smart Enterprise, Lingxi, Yixin, Email, and Wenman. We adhere to the philosophy of "Passion, Innovation, Being with Users" to drive shared progress in the industry ecosystem.
This article guides designers on avoiding wasted effort by ensuring their designs directly support business goals, explaining how to identify key product functions, integrate cross‑team insights, and adopt continuous learning to keep designs relevant and impactful.
This article explains why color selection feels uncomfortable when done arbitrarily, outlines a goal‑driven strategy for choosing primary and secondary hues, compares industry‑specific color objectives, demonstrates the impact of simplified color hierarchies and contrast schemes through real‑world UI case studies, and reveals how gradients, subtle shadows and fine details create a premium sense of quality in digital products.
This article shares a comprehensive approach to improving the experience of backend admin systems, covering why experience matters, measurement methods such as satisfaction surveys and user‑experience maps, and practical design solutions like homepage redesign, notification tiering, complex form optimization, and transparent workflow visualization.
This case study details how NetEase’s AR platform redesign, driven by designers through problem discovery, feature reverse‑engineering, and design reconstruction, improved AR experience efficiency, enhanced content sharing, and strengthened business cooperation for both B‑side and C‑side users.
The article shares a designer’s journey from UI creation to product ownership, emphasizing the need to observe real users, collaborate across teams, gather industry insights, and turn user pain points into valuable product features for SaaS customer‑service platforms.
This article shares a step‑by‑step case study of how a small team transformed the Goapi QA testing tool’s user experience by deeply understanding the product, aligning design rhythm with team workflow, fostering cross‑functional collaboration, and building a reusable component library.
This article breaks down a step‑by‑step viral marketing case study for NetEase Planet, covering goal definition, target audience, theme selection, design of short user paths, result presentation, sharing tactics, and post‑launch considerations to achieve high‑impact brand propagation.
This article explains the concept, history, and essential components of grid systems for app design, outlines why they improve team collaboration and design rationality, and provides step‑by‑step guidance on building and applying grids while highlighting common pitfalls to avoid.
This article introduces the 4S user shopping search behavior model—combining awareness level and search scope—to classify shoppers into Surface, Stumble, Seek, and Sift, and then details targeted promotion tactics for each segment, including personalized coupons, impulse‑driven offers, search‑page incentives, and decision‑support discounts.
This article examines the relationship between graphical user interfaces (GUI) and voice user interfaces (VUI), highlighting how VUI offers more natural, low‑learning‑cost interactions while GUI provides richer information, and outlines shared design principles—visibility, consistency, familiarity, and guidance—that can improve AI‑driven conversational products.
