Tencent WeChat Design Center, handling design and UX research for WeChat products.
This article explores how the dual‑process theory of human cognition—System 1’s fast, intuitive thinking and System 2’s slow, analytical reasoning—affects user experience design, offering concrete design principles and a case study of the WeChat "Watch" feature to illustrate practical applications.
A product‑manager’s deep dive shows how Pokémon GO leverages the Hook Model—trigger, action, variable reward and investment—to create nostalgic triggers, social connection, outdoor activity, and compelling reward loops that keep millions of players hooked worldwide.
WeUI, the official WeChat design team's component library, offers a collection of native‑look UI elements such as buttons, cells, dialogs, and icons; by integrating its CSS and copying demo markup, developers can quickly create mobile‑friendly web pages that match WeChat’s visual experience without extensive design work.
The essay explores how information, translation, and hierarchical structures underpin our perception of reality, linking bio‑hacking, physics, culture, and philosophy while highlighting the quest for a unified key to connect all levels of existence.
The article philosophically examines whether time is a basic material of the universe by discussing cellular clocks, Planck time, black holes, deterministic causality, and Rafael Sorkin's causal‑set theory, highlighting paradoxes that arise when treating time as a fundamental substance.
This article details the visual redesign of the WeChat Open Platform, explaining the problems of over‑layered navigation and inconsistent branding, the design decisions made to simplify hierarchy, unify style with other WeChat sites, improve typography, and the ongoing work needed for responsiveness and retina support.
