Tencent WeChat Design Center, handling design and UX research for WeChat products.
Narrative design replaces visual mock‑ups with text‑based stories to explore user flows, clarify concepts, assess risks, and gather feedback across platforms, enabling faster iteration and clearer communication between designers, developers, and stakeholders.
This article explains how to adapt mobile UI designs for multiple languages by addressing script differences, text length, layout adjustments, icon usage, and strategies for displaying long strings, providing practical guidelines for creating a seamless experience for both Chinese and non‑Chinese users.
This article traces the origins of cyberpunk, explains its historical phases from the Golden Age and New Wave to the modern era, and details the visual characteristics that distinguish classic and new cyberpunk across literature, film, animation, and games.
This article traces the rise, fall, and resurgence of skeuomorphic design—from its decorative origins in ancient artifacts and early automobiles to its pivotal role in early graphical user interfaces, the flat‑design backlash, and its renewed relevance in modern mobile, AR, and VR experiences.
This article explores how three lightweight research tools—Hawkeye, Weheatmap, and iFeedback—are applied to a mini‑program customer‑service console to uncover what agents see, do, and receive, guiding redesign decisions through eye‑tracking, heatmaps, and automated feedback clustering.
This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.
This article explores the concept of convenience in user experience, its historical roots, academic definitions, its impact on purchasing behavior, and presents four practical strategies for designers to create genuinely convenient products while acknowledging situations where convenience may be irrelevant.
The article examines how modern internet products create user anxiety through information overload, business‑driven design, and dark patterns, and offers practical UX strategies—such as focused information, neutral positioning, thoughtful nudges, and inclusive language—to improve the overall user experience.
This article explores how icons reduce comprehension effort and convey information efficiently, examines industry-leading examples like Apple’s SF Symbols, explains vector specifications, shares practical drawing methods, and offers guidance on balancing weight, color, localization, and tool workflows for high‑resolution screens.
Although a period seems trivial, it plays a crucial role in UI copy by signaling completion, adding certainty, and shaping user perception, so designers should treat it as a purposeful visual element rather than an aesthetic nuisance.
