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We-Design

Tencent WeChat Design Center, handling design and UX research for WeChat products.

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Recent Articles

Latest from We-Design

60 recent articles
We-Design
We-Design
May 26, 2021 · Fundamentals

Unlocking Creative Sparks: 5 Proven Ways to Generate Powerful Ideas

This article explores five practical stories—from contemporary art, theater, architecture, literature, and film—that reveal how designers can habitually collect raw material, connect insights with "if‑then" thinking, choose the right expressive language, maintain disciplined output, and test concepts with a concise high‑concept pitch.

Design Thinkingcreative processcreativity
0 likes · 13 min read
Unlocking Creative Sparks: 5 Proven Ways to Generate Powerful Ideas
We-Design
We-Design
Apr 29, 2021 · Frontend Development

How Susan Kare’s Icon and Font Designs Shaped the Apple Macintosh UI

This article chronicles Susan Kare’s journey from a sculptor to Apple’s pioneering visual designer, detailing her interview, the hand‑drawn pixel‑icon process, the creation of iconic fonts like Chicago, and the lasting impact of her work on modern user interfaces.

Apple MacintoshSusan KareUI design
0 likes · 11 min read
How Susan Kare’s Icon and Font Designs Shaped the Apple Macintosh UI
We-Design
We-Design
Apr 28, 2021 · Mobile Development

Mastering watchOS App Design: Principles, Gestures, and UI Tips

This article outlines essential watchOS app design guidelines, covering three core principles—lightweight interactions, holistic hardware‑software integration, and personal communication—along with gestures, haptic feedback, cross‑device interaction, layout, typography, color, UI components, and notification strategies to help designers create effective wearable experiences.

UI designhapticswatchOS
0 likes · 18 min read
Mastering watchOS App Design: Principles, Gestures, and UI Tips
We-Design
We-Design
Mar 31, 2021 · Game Development

How BinaryVR Built the Real-Time 3D Character “Merry” for AR/VR Experiences

This article walks through BinaryVR’s art director Yoon’s end‑to‑end process for creating the real‑time 3D character Merry—from concept design and high‑poly sculpting to low‑poly retopology, UV mapping, texture painting, facial blendshape animation, Unity integration, and HyprFace SDK testing—showcasing techniques for AR/VR character pipelines.

3D modelingAR/VRUnity
0 likes · 14 min read
How BinaryVR Built the Real-Time 3D Character “Merry” for AR/VR Experiences
We-Design
We-Design
Feb 25, 2021 · Frontend Development

How Dynamic Design Transforms Mobile UI: Principles for Seamless Interactions

This article explores how dynamic design—rooted in animation principles from film and nature—enhances mobile user interfaces by clarifying page relationships, highlighting important information, adding warmth to interactions, and providing practical guidelines such as elasticity, easing, anticipation, and fine‑grained details.

Interaction DesignUI animationUX Principles
0 likes · 9 min read
How Dynamic Design Transforms Mobile UI: Principles for Seamless Interactions
We-Design
We-Design
Feb 9, 2021 · Fundamentals

Can Calm Technology Shape the Future of Ubiquitous Computing?

This article explores Mark Weiser's concepts of ubiquitous computing and calm technology, reviews the four historical waves of computing, examines design principles for minimizing attention overload, and discusses how these ideas influence modern human‑computer interaction design.

Calm TechnologyMark WeiserUbiquitous Computing
0 likes · 13 min read
Can Calm Technology Shape the Future of Ubiquitous Computing?
We-Design
We-Design
Dec 29, 2020 · Frontend Development

How Google Maps Cut 700 Colors to 25 for Simpler, More Accurate Maps

This article examines how the Google Maps team spent a year redesigning their color system, reducing over 700 legacy colors to just 25, to improve map usability, accuracy, and visual consistency while preserving geographic detail.

Data VisualizationGoogle MapsMaterial Design
0 likes · 9 min read
How Google Maps Cut 700 Colors to 25 for Simpler, More Accurate Maps
We-Design
We-Design
Sep 30, 2020 · Product Management

Why Designers Must Master Data: From Metrics to Emoji Search Success

This article explains why designers need to understand data, outlines key quantitative and qualitative metrics, and demonstrates how data-driven decisions improved an emoji‑search feature, while emphasizing that intuition remains essential alongside analytics.

A/B testingDesignProduct Design
0 likes · 12 min read
Why Designers Must Master Data: From Metrics to Emoji Search Success
We-Design
We-Design
Sep 28, 2020 · Frontend Development

Beyond Mobile‑First: How Task‑Oriented Design Shapes Multi‑Device Experiences

The article introduces task‑oriented design as a strategic approach for creating cohesive, device‑specific experiences across the IoT ecosystem, contrasting it with traditional adaptive design, exploring its impact on mobile‑first thinking, showcasing real‑world examples like Apple Calendar, and offering practical guidance for designers.

frontendmulti-device UIresponsive design
0 likes · 12 min read
Beyond Mobile‑First: How Task‑Oriented Design Shapes Multi‑Device Experiences
We-Design
We-Design
Aug 31, 2020 · Fundamentals

Why Do Phones, Cars, and Tools Converge? Exploring Convergent Design

Convergent design describes how unrelated products often evolve similar forms—like smartphones, car steering wheels, and everyday tools—because successful solutions are repeatedly copied; the article explores its biological roots, reasons behind market homogeneity, and offers designers strategies to stay innovative.

Design ThinkingIterationProduct Design
0 likes · 6 min read
Why Do Phones, Cars, and Tools Converge? Exploring Convergent Design