Author

We-Design

Tencent WeChat Design Center, handling design and UX research for WeChat products.

Articles

Likes

389

Views

Comments

Latest from We-Design

66 recent articles

We-Design

Sep 30, 2021 · Product Management

Boost Your Product’s Voice: 8 Content‑First UX Research Methods

This article explains what content‑strategy research is and presents eight practical, user‑centered methods—such as the Five‑Second Test, Talk Bubbles, Highlighter Test, Card Sorting, Fill‑in‑the‑Blank, Semantic Differential Scale, Content Scorecard, and Naming Exercise—to help designers and product teams craft clearer, more compelling UI copy.

UX Researchcontent strategyproduct design

0 likes · 19 min read

Boost Your Product’s Voice: 8 Content‑First UX Research Methods

We-Design

Sep 2, 2021 · Product Management

How Storytelling Can Transform UX Design and Boost User Engagement

This article explores how UX designers can leverage storytelling techniques—such as identifying story elements, using three‑act structures, and distinguishing main and side narratives—to better understand users, guide task flows, and create more intuitive digital experiences.

UX designinformation architectureproduct design

0 likes · 10 min read

How Storytelling Can Transform UX Design and Boost User Engagement

We-Design

Aug 26, 2021 · Product Management

When Can Digital Product Design Embrace the Weird? Lessons from Architecture and Art

This essay explores why digital product interfaces rarely venture into "weird" territory unlike architecture, fashion, and art, examines the tension between shape and function, and offers practical guidance for designers on when and how to experiment with bold, unconventional UI designs.

ArchitectureDesignInnovation

0 likes · 12 min read

When Can Digital Product Design Embrace the Weird? Lessons from Architecture and Art

We-Design

Jul 26, 2021 · Product Management

How Spotify Revamped Its Design Principles to Boost Consistency and Relevance

This article explains why Spotify needed new design principles, how the team collaboratively created the concise rules of relevance, humanity, and consistency, and the impact these principles have on design quality, evaluation standards, and cross‑platform brand unity.

SpotifyUXdesign principles

0 likes · 12 min read

How Spotify Revamped Its Design Principles to Boost Consistency and Relevance

We-Design

Jun 30, 2021 · Frontend Development

Mastering PC Popup Design: Concepts, Types, and a 5‑Step Decision Framework

This article explores the concept and classification of pop‑up windows for PC interfaces, clarifies modal versus non‑modal distinctions, presents a five‑step decision‑making process, and offers practical design recommendations to improve user experience across various interaction scenarios.

UI/UXfrontend developmentmodal

0 likes · 12 min read

We-Design

May 31, 2021 · Product Management

Mastering Search Design: 5 Essential Stages for Better User Experiences

This article breaks down the evolving problem space of search and walks through its five core stages—request acquisition, parsing, matching, ranking, and result presentation—offering practical design decisions and best‑practice tips to create more effective search experiences.

Information RetrievalSearch OptimizationUI/UX

0 likes · 21 min read

Mastering Search Design: 5 Essential Stages for Better User Experiences

We-Design

May 26, 2021 · Fundamentals

Unlocking Creative Sparks: 5 Proven Ways to Generate Powerful Ideas

This article explores five practical stories—from contemporary art, theater, architecture, literature, and film—that reveal how designers can habitually collect raw material, connect insights with "if‑then" thinking, choose the right expressive language, maintain disciplined output, and test concepts with a concise high‑concept pitch.

Design thinkingIdea generationcreative process

0 likes · 13 min read

Unlocking Creative Sparks: 5 Proven Ways to Generate Powerful Ideas

We-Design

Apr 29, 2021 · Frontend Development

How Susan Kare’s Icon and Font Designs Shaped the Apple Macintosh UI

This article chronicles Susan Kare’s journey from a sculptor to Apple’s pioneering visual designer, detailing her interview, the hand‑drawn pixel‑icon process, the creation of iconic fonts like Chicago, and the lasting impact of her work on modern user interfaces.

Apple MacintoshSusan KareUI design

0 likes · 11 min read

How Susan Kare’s Icon and Font Designs Shaped the Apple Macintosh UI

We-Design

Apr 28, 2021 · Mobile Development

Mastering watchOS App Design: Principles, Gestures, and UI Tips

This article outlines essential watchOS app design guidelines, covering three core principles—lightweight interactions, holistic hardware‑software integration, and personal communication—along with gestures, haptic feedback, cross‑device interaction, layout, typography, color, UI components, and notification strategies to help designers create effective wearable experiences.

UI designhapticswatchOS

0 likes · 18 min read

Mastering watchOS App Design: Principles, Gestures, and UI Tips

We-Design

Mar 31, 2021 · Game Development

How BinaryVR Built the Real-Time 3D Character “Merry” for AR/VR Experiences

This article walks through BinaryVR’s art director Yoon’s end‑to‑end process for creating the real‑time 3D character Merry—from concept design and high‑poly sculpting to low‑poly retopology, UV mapping, texture painting, facial blendshape animation, Unity integration, and HyprFace SDK testing—showcasing techniques for AR/VR character pipelines.

3D modelingAR/VRReal-time Rendering

0 likes · 14 min read

How BinaryVR Built the Real-Time 3D Character “Merry” for AR/VR Experiences