We-Design
Author

We-Design

Tencent WeChat Design Center, handling design and UX research for WeChat products.

60
Articles
0
Likes
174
Views
0
Comments
Recent Articles

Latest from We-Design

60 recent articles
We-Design
We-Design
Jun 28, 2023 · Product Management

Will AI Replace Product Designers? Opportunities, Risks, and the Future

This article examines how AI, from its early deep‑learning roots to modern design tools, challenges traditional product design by highlighting both its strengths and limitations, explores which design tasks may be automated, and proposes ways designers can collaborate with AI to stay relevant.

AIProduct Designautomation
0 likes · 14 min read
Will AI Replace Product Designers? Opportunities, Risks, and the Future
We-Design
We-Design
Jun 19, 2023 · Product Management

Inside Figma’s Find & Replace: Design Challenges and Solutions

This article recounts how the Figma team designed and implemented the native Find and Replace feature, detailing the research, sorting logic, UI decisions, zoom and pan handling, shortcut design, and lessons learned from plugin development to create an intuitive, fast, and seamless search experience across FigJam and Figma.

FigmaUX designfind and replace
0 likes · 12 min read
Inside Figma’s Find & Replace: Design Challenges and Solutions
We-Design
We-Design
Mar 30, 2023 · Frontend Development

How to Implement Design Tokens in Figma and Sketch for Seamless Dev Collaboration

This article explains how to map design tokens—style, component, template, and file tokens—to appropriate carriers in Figma and Sketch, covering token categories, multi‑mode and multi‑business handling, component token strategies, property naming conventions, handoff methods, and version management.

ComponentDesign TokensFigma
0 likes · 20 min read
How to Implement Design Tokens in Figma and Sketch for Seamless Dev Collaboration
We-Design
We-Design
Mar 3, 2023 · Frontend Development

When Design Systems Fail: Lessons from Architecture, Industry, and UI

The article examines the rise of UI design systems, their promised efficiencies, and the hidden risks they inherit from historical precedents in industrial, architectural, and transportation design, urging designers to maintain critical reflection and avoid over‑reliance on rigid standards.

UI designdesign critiquedesign systems
0 likes · 12 min read
When Design Systems Fail: Lessons from Architecture, Industry, and UI
We-Design
We-Design
Jan 10, 2023 · Product Management

How Narrative Design Can Streamline Product Development and Reduce Risk

Narrative design replaces visual mock‑ups with text‑based stories to explore user flows, clarify concepts, assess risks, and gather feedback across platforms, enabling faster iteration and clearer communication between designers, developers, and stakeholders.

Narrative Designdesign processrisk assessment
0 likes · 11 min read
How Narrative Design Can Streamline Product Development and Reduce Risk
We-Design
We-Design
Dec 12, 2022 · Product Management

Designing Multilingual Mobile UI: Key Adaptation Principles for WeChat

This article explains how to adapt mobile UI designs for multiple languages by addressing script differences, text length, layout adjustments, icon usage, and strategies for displaying long strings, providing practical guidelines for creating a seamless experience for both Chinese and non‑Chinese users.

Product ManagementUI designlayout
0 likes · 5 min read
Designing Multilingual Mobile UI: Key Adaptation Principles for WeChat
We-Design
We-Design
Oct 12, 2022 · Fundamentals

How Cyberpunk’s Visual Style Evolved from 80s Classics to Modern Tech

This article traces the origins of cyberpunk, explains its historical phases from the Golden Age and New Wave to the modern era, and details the visual characteristics that distinguish classic and new cyberpunk across literature, film, animation, and games.

art directioncyberpunkmedia evolution
0 likes · 14 min read
How Cyberpunk’s Visual Style Evolved from 80s Classics to Modern Tech
We-Design
We-Design
Aug 3, 2022 · Fundamentals

Why Skeuomorphism Returns: From Decorative Roots to Modern UI Design

This article traces the rise, fall, and resurgence of skeuomorphic design—from its decorative origins in ancient artifacts and early automobiles to its pivotal role in early graphical user interfaces, the flat‑design backlash, and its renewed relevance in modern mobile, AR, and VR experiences.

Design PrinciplesUI designdigital interfaces
0 likes · 14 min read
Why Skeuomorphism Returns: From Decorative Roots to Modern UI Design
We-Design
We-Design
Jun 8, 2022 · Product Management

How Eye‑Tracking and Heatmaps Reveal What Customer Service Agents Really Need

This article explores how three lightweight research tools—Hawkeye, Weheatmap, and iFeedback—are applied to a mini‑program customer‑service console to uncover what agents see, do, and receive, guiding redesign decisions through eye‑tracking, heatmaps, and automated feedback clustering.

Product ManagementUX Researchcustomer service design
0 likes · 9 min read
How Eye‑Tracking and Heatmaps Reveal What Customer Service Agents Really Need
We-Design
We-Design
Jun 6, 2022 · Product Management

Why Do People Hate Brand Redesigns? Insights and Strategies

This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.

Brand Managementbrand redesignconsumer psychology
0 likes · 12 min read
Why Do People Hate Brand Redesigns? Insights and Strategies