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We-Design

Tencent WeChat Design Center, handling design and UX research for WeChat products.

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Recent Articles

Latest from We-Design

66 recent articles
We-Design
We-Design
Feb 25, 2021 · Frontend Development

How Dynamic Design Transforms Mobile UI: Principles for Seamless Interactions

This article explores how dynamic design—rooted in animation principles from film and nature—enhances mobile user interfaces by clarifying page relationships, highlighting important information, adding warmth to interactions, and providing practical guidelines such as elasticity, easing, anticipation, and fine‑grained details.

UI animationUX Principlesdynamic design
0 likes · 9 min read
How Dynamic Design Transforms Mobile UI: Principles for Seamless Interactions
We-Design
We-Design
Feb 9, 2021 · Fundamentals

Can Calm Technology Shape the Future of Ubiquitous Computing?

This article explores Mark Weiser's concepts of ubiquitous computing and calm technology, reviews the four historical waves of computing, examines design principles for minimizing attention overload, and discusses how these ideas influence modern human‑computer interaction design.

Calm TechnologyMark WeiserUbiquitous Computing
0 likes · 13 min read
Can Calm Technology Shape the Future of Ubiquitous Computing?
We-Design
We-Design
Dec 29, 2020 · Frontend Development

How Google Maps Cut 700 Colors to 25 for Simpler, More Accurate Maps

This article examines how the Google Maps team spent a year redesigning their color system, reducing over 700 legacy colors to just 25, to improve map usability, accuracy, and visual consistency while preserving geographic detail.

Data VisualizationGoogle MapsMaterial Design
0 likes · 9 min read
How Google Maps Cut 700 Colors to 25 for Simpler, More Accurate Maps
We-Design
We-Design
Sep 30, 2020 · Product Management

Why Designers Must Master Data: From Metrics to Emoji Search Success

This article explains why designers need to understand data, outlines key quantitative and qualitative metrics, and demonstrates how data-driven decisions improved an emoji‑search feature, while emphasizing that intuition remains essential alongside analytics.

A/B testingDesignUX
0 likes · 12 min read
Why Designers Must Master Data: From Metrics to Emoji Search Success
We-Design
We-Design
Sep 28, 2020 · Frontend Development

Beyond Mobile‑First: How Task‑Oriented Design Shapes Multi‑Device Experiences

The article introduces task‑oriented design as a strategic approach for creating cohesive, device‑specific experiences across the IoT ecosystem, contrasting it with traditional adaptive design, exploring its impact on mobile‑first thinking, showcasing real‑world examples like Apple Calendar, and offering practical guidance for designers.

frontendmulti-device UIresponsive design
0 likes · 12 min read
Beyond Mobile‑First: How Task‑Oriented Design Shapes Multi‑Device Experiences
We-Design
We-Design
Aug 31, 2020 · Fundamentals

Why Do Phones, Cars, and Tools Converge? Exploring Convergent Design

Convergent design describes how unrelated products often evolve similar forms—like smartphones, car steering wheels, and everyday tools—because successful solutions are repeatedly copied; the article explores its biological roots, reasons behind market homogeneity, and offers designers strategies to stay innovative.

Design thinkingInnovationconvergent design
0 likes · 6 min read
Why Do Phones, Cars, and Tools Converge? Exploring Convergent Design
We-Design
We-Design
Jun 30, 2020 · Product Management

What Super Mario Odyssey Teaches About Effective User Onboarding

This article explores how thoughtful, incremental user guidance—illustrated through Duolingo and Super Mario Odyssey—creates engaging, seamless experiences that turn first‑time users into enthusiastic fans by aligning interaction, timing, and context across product design.

DuolingoSuper Mario OdysseyUX design
0 likes · 11 min read
What Super Mario Odyssey Teaches About Effective User Onboarding
We-Design
We-Design
Jun 29, 2020 · Frontend Development

How to Seamlessly Adapt Mini‑Programs from Mobile to PC Screens

This guide explains how to leverage the larger screens and precise input of PCs to adapt mobile‑first mini‑programs, covering fundamental experience differences, responsive layout patterns, interaction translation, and special scenarios such as pop‑ups and hidden gestures, enabling a seamless cross‑platform user experience.

PC adaptationUI/UXfrontend
0 likes · 10 min read
How to Seamlessly Adapt Mini‑Programs from Mobile to PC Screens
We-Design
We-Design
May 25, 2020 · Game Development

What Nintendo’s UI Crunch Reveals About Game Design and Player Experience

The article summarizes Nintendo’s UI Crunch conference, detailing the company’s design environment, mindset, production methods, and social responsibilities, and shows how its “entertainment brain” and user‑first approach shape game UI/UX and family‑focused features like the Switch Guardian system.

NintendoUI design
0 likes · 20 min read
What Nintendo’s UI Crunch Reveals About Game Design and Player Experience
We-Design
We-Design
Mar 31, 2020 · Artificial Intelligence

Designing Effective Voice User Interfaces: A Practical Guide

This guide walks designers through the essential stages of creating voice user interfaces—exploring environmental constraints, defining interaction devices, mapping user scenarios, handling technical limitations, and applying design rules for triggers, feedback, and conversational flows—to build trustworthy and engaging VUI experiences.

Artificial IntelligenceDesign GuidelinesVoice UI
0 likes · 17 min read
Designing Effective Voice User Interfaces: A Practical Guide