Tencent WeChat Design Center, handling design and UX research for WeChat products.
This article explores how thoughtful, incremental user guidance—illustrated through Duolingo and Super Mario Odyssey—creates engaging, seamless experiences that turn first‑time users into enthusiastic fans by aligning interaction, timing, and context across product design.
This guide explains how to leverage the larger screens and precise input of PCs to adapt mobile‑first mini‑programs, covering fundamental experience differences, responsive layout patterns, interaction translation, and special scenarios such as pop‑ups and hidden gestures, enabling a seamless cross‑platform user experience.
The article summarizes Nintendo’s UI Crunch conference, detailing the company’s design environment, mindset, production methods, and social responsibilities, and shows how its “entertainment brain” and user‑first approach shape game UI/UX and family‑focused features like the Switch Guardian system.
This guide walks designers through the essential stages of creating voice user interfaces—exploring environmental constraints, defining interaction devices, mapping user scenarios, handling technical limitations, and applying design rules for triggers, feedback, and conversational flows—to build trustworthy and engaging VUI experiences.
This article explores how the dual‑process theory of human cognition—System 1’s fast, intuitive thinking and System 2’s slow, analytical reasoning—affects user experience design, offering concrete design principles and a case study of the WeChat "Watch" feature to illustrate practical applications.
A product‑manager’s deep dive shows how Pokémon GO leverages the Hook Model—trigger, action, variable reward and investment—to create nostalgic triggers, social connection, outdoor activity, and compelling reward loops that keep millions of players hooked worldwide.
WeUI, the official WeChat design team's component library, offers a collection of native‑look UI elements such as buttons, cells, dialogs, and icons; by integrating its CSS and copying demo markup, developers can quickly create mobile‑friendly web pages that match WeChat’s visual experience without extensive design work.
The essay explores how information, translation, and hierarchical structures underpin our perception of reality, linking bio‑hacking, physics, culture, and philosophy while highlighting the quest for a unified key to connect all levels of existence.
The article philosophically examines whether time is a basic material of the universe by discussing cellular clocks, Planck time, black holes, deterministic causality, and Rafael Sorkin's causal‑set theory, highlighting paradoxes that arise when treating time as a fundamental substance.
This article details the visual redesign of the WeChat Open Platform, explaining the problems of over‑layered navigation and inconsistent branding, the design decisions made to simplify hierarchy, unify style with other WeChat sites, improve typography, and the ongoing work needed for responsiveness and retina support.
