iQIYI Search Ranking Algorithm Practice – NLP and Search Integration
At iQIYI’s iTech Conference, Zhang Zhigang detailed a full‑stack search ranking system that combines NLP‑driven query analysis, hierarchical indexing, multi‑stage coarse‑to‑fine ranking, Transformer‑based re‑ranking, sparse‑feature DNN enhancements and LIME/SE‑Block explainability, delivering measurable gains in CTR and NDCG for the platform’s video search.
