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Digital Planet

Data is a company's core asset, and digitalization is its core strategy. Digital Planet focuses on exploring enterprise digital concepts, technology research, case analysis, and implementation delivery, serving as a chief advisor for top‑level digital design, strategic planning, service provider selection, and operational rollout.

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Latest from Digital Planet

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Digital Planet

Jun 18, 2026 · Industry Insights

Five Hidden Killers That Turn Digital Transformation Into a Downhill Slide

The article analyzes why many enterprises peak early in digital transformation and then decline, identifying five hidden pitfalls—treating digital as a one‑off project, over‑relying on technology, using static metrics, blindly copying benchmarks, and mistaking launch for completion—and offers concrete steps to keep digital initiatives evolving like a marathon.

Digital transformationcontinuous-improvemententerprise

0 likes · 10 min read

Five Hidden Killers That Turn Digital Transformation Into a Downhill Slide

Digital Planet

Jun 17, 2026 · Industry Insights

From Shelf Operator to Scenario Operator: How Distributors Must Evolve

The article analyzes how deep‑distribution channels are being disrupted by digital B2B platforms, explains why traditional distributors must transform into scenario operators, outlines the four core functions that are eroding, and details the capabilities required to succeed in authentic consumer‑centric scenes.

B2B platformsDigital transformationchannel management

0 likes · 11 min read

From Shelf Operator to Scenario Operator: How Distributors Must Evolve

Digital Planet

Jun 17, 2026 · Operations

Why IMP Becomes the Operating Hub of Enterprise Collaboration, Not Just an Isolated Platform

The article analyzes how the Identity Middle Platform (IMP) transforms fragmented supply‑chain roles, processes, and systems into a unified, traceable operating hub through six dimensions of deep integration, using a bottle‑of‑wine case study to illustrate the shift from manual "human bridges" to system‑governed coordination.

DigitalGovernanceEnterpriseIntegrationIMP

0 likes · 11 min read

Why IMP Becomes the Operating Hub of Enterprise Collaboration, Not Just an Isolated Platform

Digital Planet

Jun 17, 2026 · Industry Insights

How Can Millions of Liquor Outlets Be Reached with One Click After Major Marketing Reforms?

Top Chinese liquor brands such as Wuliangye, Yanghe and Langjiu have flattened their sales hierarchies and are deploying one‑code traceability, terminal mini‑programs and instant‑retail platforms to replace traditional layer‑by‑layer information flow, aiming to achieve real‑time, one‑click penetration of millions of retail outlets while managing new risks.

Digital transformationOne-Codechannel management

0 likes · 17 min read

How Can Millions of Liquor Outlets Be Reached with One Click After Major Marketing Reforms?

Digital Planet

Jun 16, 2026 · Industry Insights

Moutai’s 2025 Shareholder Meeting: Accelerating Market‑Driven Reform and Launching a Consumer‑Led New Cycle

The 2025 shareholder meeting of Kweichow Moutai revealed a decisive shift toward market‑oriented reform, with dynamic pricing, full‑chain digitalization and a consumer‑driven strategy that underpin record production, brand value growth, generous dividends, an upgraded ESG rating, and a roadmap for the next five‑year plan.

Chinese liquorDigital transformationESG

0 likes · 9 min read

Moutai’s 2025 Shareholder Meeting: Accelerating Market‑Driven Reform and Launching a Consumer‑Led New Cycle

Digital Planet

Jun 16, 2026 · Industry Insights

Why Junpin Hui Failed: Four Fatal Mistakes in Xijiu’s Digital Transformation

The Junpin Hui app, launched by Xijiu in 2023 and shut down in 2026, exemplifies a digital‑transformation flop caused by strategic misalignment, runaway pricing, fragmented channel integration, and a lack of traffic, offering hard‑won lessons for the Chinese white‑liquor industry.

Channel strategyDigital transformationE-commerce

0 likes · 13 min read

Why Junpin Hui Failed: Four Fatal Mistakes in Xijiu’s Digital Transformation

Digital Planet

Jun 15, 2026 · Industry Insights

How Marketing Managers Can Design a Successful 1‑Yuan Exchange QR‑Code Promotion (Case Study of Dongpeng Special Drink)

This article outlines a step‑by‑step framework for market managers to plan, budget, execute, test, and analyze a "1 yuan exchange" QR‑code promotion, covering goal definition, consumer insights, location selection, workflow design, incentive structures, A/B testing, and real‑time data monitoring to ensure the new product gains exposure and market share.

1 yuan exchangeData AnalysisQR code

0 likes · 14 min read

How Marketing Managers Can Design a Successful 1‑Yuan Exchange QR‑Code Promotion (Case Study of Dongpeng Special Drink)

Digital Planet

Jun 15, 2026 · Industry Insights

From Benchmark to Obsolete: Why Do Some Companies' Digital Transformations Decline?

The article analyzes how enterprises that once led digital transformation become outdated, tracing the decline to strategic cost‑orientation, marginalised IT departments, stagnant technology stacks, and leadership overconfidence, and explains why sustained investment and long‑term thinking are essential to avoid this slide.

Digital transformationenterprise innovationleadership mindset

0 likes · 7 min read

From Benchmark to Obsolete: Why Do Some Companies' Digital Transformations Decline?

Digital Planet

Jun 15, 2026 · Industry Insights

Can TianSi Red Bull’s ‘Red Bull + ShunPaiLe’ 100% Win Unboxing Promotion Break Into the Red‑Ocean Electrolyte Water Market?

The article examines TianSi Red Bull’s entry into the fast‑growing electrolyte‑water segment, analyzing market size, competitive dynamics, the low‑price “ShunPaiLe” product, a 100% win “scan‑to‑gift” bundling strategy with Red Bull, and how channel digitalisation could determine its success.

FMCGbundlingchannel digitalization

0 likes · 14 min read

Can TianSi Red Bull’s ‘Red Bull + ShunPaiLe’ 100% Win Unboxing Promotion Break Into the Red‑Ocean Electrolyte Water Market?

Digital Planet

Jun 13, 2026 · Industry Insights

Is Luzhou Laojiao’s Five‑Code Integration the Same as Dongpeng’s? A Clear Comparison

The article compares the five‑code integration used by Dongpeng beverage and Luzhou Laojiao, showing that while both rely on the same technical foundation, Dongpeng applies it to boost sales through consumer pull tactics, whereas Laojiao uses it to restructure channel governance and improve data transparency, delivering distinct business outcomes.

B2C integrationChannel governanceConsumer data

0 likes · 15 min read

Is Luzhou Laojiao’s Five‑Code Integration the Same as Dongpeng’s? A Clear Comparison