Why Suntory’s 30 New Products Lost Ground to Dongfang Shuye in the Saturated FMCG Market
Suntory rolled out nearly 30 new drinks in China in 2025‑2026, yet its instant‑tea share fell from 2.3% to 1.6% while Dongfang Shuye, backed by Nongfu Spring, captured over 70% of the unsweetened‑tea segment, illustrating how channel reach and data‑driven digitalization now outweigh sheer SKU volume in a stock‑limited market.
