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Digital Planet

Data is a company's core asset, and digitalization is its core strategy. Digital Planet focuses on exploring enterprise digital concepts, technology research, case analysis, and implementation delivery, serving as a chief advisor for top‑level digital design, strategic planning, service provider selection, and operational rollout.

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Latest from Digital Planet

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Digital Planet

Jun 6, 2026 · Industry Insights

June 1 Baijiu Consumption Tax Reform: A Watershed Moment for the Industry

Effective June 1, 2026, the State Taxation Administration's new baijiu consumption tax rules introduce two mandatory reporting tables, enforce a "higher of ex‑factory price or 60% of terminal price" tax calculation, and require full transaction traceability, compelling producers to overhaul data, associate‑party management, and channel structures for compliance.

Consumption TaxTax Reportingbaijiu

0 likes · 11 min read

June 1 Baijiu Consumption Tax Reform: A Watershed Moment for the Industry

Digital Planet

Jun 5, 2026 · Industry Insights

How Dongpeng and Nongfu Spring Turn One‑Code‑Per‑Item Into a Multi‑Billion‑Dollar Digital Engine

The article shows how leading FMCG brands like Dongpeng Beverage and Nongfu Spring have transformed the simple “one‑code‑per‑item” QR label from a promotional gimmick into a cross‑departmental digital engine that cuts promotion costs, expands distribution, provides real‑time rebates, and dramatically improves organizational resilience.

Digital transformationFMCGOne Code Per Item

0 likes · 13 min read

How Dongpeng and Nongfu Spring Turn One‑Code‑Per‑Item Into a Multi‑Billion‑Dollar Digital Engine

Digital Planet

Jun 5, 2026 · Industry Insights

2026 618 Liquor Market on Five E‑commerce Platforms: Full‑Scope Value Battle with 100% Growth

The 2026 618 promotion saw a 40% sales rise on JD, a doubling of 133 brands on Tmall and a 70‑fold surge on Meituan, while industry inventory exceeded 3000 billion CNY and turnover days hit 900, highlighting a shift from price subsidies to a multi‑dimensional value‑focused strategy across online channels.

Channel strategyDigital transformationE-commerce

0 likes · 16 min read

2026 618 Liquor Market on Five E‑commerce Platforms: Full‑Scope Value Battle with 100% Growth

Digital Planet

Jun 5, 2026 · Industry Insights

Baijiu: B2B Is a Red Sea, B2C Holds the Future

The Chinese baijiu market has long relied on a channel‑driven B2B model that inflates sales through stockpiling, but rising consumer demand for personalized experiences and the rise of digital tools make a shift to B2C the only viable path, with 2026 poised as the breakout year.

B2BB2CConsumer Trends

0 likes · 7 min read

Baijiu: B2B Is a Red Sea, B2C Holds the Future

Digital Planet

Jun 4, 2026 · Industry Insights

Why Are Baijiu Makers Cutting Production While Drink Giants Invest Billions to Expand?

In 2025 Chinese baijiu output fell 12.1% to 354.9 million kl with many firms cutting or halting production, while Nongfu Spring, Dongpeng Energy Drink and Yuanqi Forest poured over 25 billion CNY into new capacity, a divergence explained by a digital‑data gap that drives supply‑chain decisions and growth strategies.

BeverageChinaData Analytics

0 likes · 12 min read

Why Are Baijiu Makers Cutting Production While Drink Giants Invest Billions to Expand?

Digital Planet

Jun 4, 2026 · Industry Insights

The Worst Fear of Liquor Sellers Has Come True

Digital terminals and supply‑chain algorithms are turning snack shops, coffee houses and instant‑delivery services into dominant alcohol sales channels, forcing traditional liquor distributors into loss‑making territory as price control, inventory visibility and scene‑driven fulfillment become the new competitive battleground.

Alcohol DistributionChannel InnovationDigital transformation

0 likes · 12 min read

The Worst Fear of Liquor Sellers Has Come True

Digital Planet

Jun 3, 2026 · Industry Insights

From Cave Aging to One‑Code: How Guangdong Shiwang Distillery Uses Digitalization to Seal Its Future

The article examines Guangdong Shiwang Distillery's new 50‑acre, 3,000‑ton cellar and its parallel rollout of a one‑code digital marketing platform that combines N‑yuan exchange, consumer red‑packet campaigns, multi‑use terminal codes and dual‑purpose cap codes, delivering measurable sales lifts and deep consumer engagement.

One-CodeQR codecase study

0 likes · 10 min read

From Cave Aging to One‑Code: How Guangdong Shiwang Distillery Uses Digitalization to Seal Its Future

Digital Planet

Jun 3, 2026 · Industry Insights

How Moutai’s Innovation Is Redefining China’s Baijiu Landscape

The article analyses how Moutai transforms a homogeneous liquor market by rewriting its value‑distribution logic through digital DTC channels, dynamic pricing, and a pyramid product system, while balancing heritage with modern efficiency to build a resilient, industry‑wide innovation ecosystem.

Digital transformationDirect to ConsumerMoutai

0 likes · 10 min read

How Moutai’s Innovation Is Redefining China’s Baijiu Landscape

Digital Planet

Jun 3, 2026 · Industry Insights

How Yili Plans to Conquer China’s Trillion‑Yuan Restaurant Channel with Digital Anti‑Diversion and Profit‑Sharing Systems

Yili’s entry into the $58 billion 2025 Chinese catering market hinges on a digital operating system that replaces punitive “area protection” with a five‑code anti‑diversion layer, instant B‑end profit sharing, and scene‑specific C‑end incentives for breakfast, front‑hall, delivery, and banquet channels.

Yilibanquetbreakfast

0 likes · 11 min read

How Yili Plans to Conquer China’s Trillion‑Yuan Restaurant Channel with Digital Anti‑Diversion and Profit‑Sharing Systems

Digital Planet

Jun 2, 2026 · Industry Insights

When “Data Teams Know the Business Better” Misleads for a Decade

The article argues that praising data teams as “knowing the business better” creates a hidden transfer of decision‑making authority, reduces uncertainty without replacing judgment, and ultimately risks putting data professionals on the hook for business outcomes they should only support.

Digital transformationbusiness decisiondata team

0 likes · 5 min read

When “Data Teams Know the Business Better” Misleads for a Decade