Data is a company's core asset, and digitalization is its core strategy. Digital Planet focuses on exploring enterprise digital concepts, technology research, case analysis, and implementation delivery, serving as a chief advisor for top‑level digital design, strategic planning, service provider selection, and operational rollout.
The Junpin Hui app, launched by Xijiu in 2023 and shut down in 2026, exemplifies a digital‑transformation flop caused by strategic misalignment, runaway pricing, fragmented channel integration, and a lack of traffic, offering hard‑won lessons for the Chinese white‑liquor industry.
This article outlines a step‑by‑step framework for market managers to plan, budget, execute, test, and analyze a "1 yuan exchange" QR‑code promotion, covering goal definition, consumer insights, location selection, workflow design, incentive structures, A/B testing, and real‑time data monitoring to ensure the new product gains exposure and market share.
The article analyzes how enterprises that once led digital transformation become outdated, tracing the decline to strategic cost‑orientation, marginalised IT departments, stagnant technology stacks, and leadership overconfidence, and explains why sustained investment and long‑term thinking are essential to avoid this slide.
The article examines TianSi Red Bull’s entry into the fast‑growing electrolyte‑water segment, analyzing market size, competitive dynamics, the low‑price “ShunPaiLe” product, a 100% win “scan‑to‑gift” bundling strategy with Red Bull, and how channel digitalisation could determine its success.
The article compares the five‑code integration used by Dongpeng beverage and Luzhou Laojiao, showing that while both rely on the same technical foundation, Dongpeng applies it to boost sales through consumer pull tactics, whereas Laojiao uses it to restructure channel governance and improve data transparency, delivering distinct business outcomes.
The article explains how unchecked system proliferation and ever‑more granular approval workflows create “IT entropy” that drags down productivity, citing data‑siloes, excessive approvals and process bloat, and then outlines a governance roadmap—demand gating, risk‑based controls, RPA and efficiency dashboards—to restore real digital value.
The article analyzes why the traditional "buy‑low‑sell‑high" model for baijiu wholesalers has become structurally obsolete, details how information parity, e‑commerce subsidies and fake‑liquor scandals have eroded pricing power, and showcases three owners who use live‑streaming, private‑domain sales, custom products and mini‑programs to turn the off‑season into a replicable, digital‑driven survival model.
This week’s AI “super week” sees OpenAI and Anthropic filing for IPOs, Apple unveiling its most extensive Siri AI upgrade, Anthropic releasing Claude Fable 5, while multiple firms face privacy leaks, security flaws and massive funding rounds, highlighting a rapid shift from pure tech competition to capital‑driven ecosystem battles.
Amid a historic downturn in China's white‑liquor market, Jian Nan Chun transformed its banquet‑centric sales by deploying a full‑field fan‑sales (全域粉销) model that links product, channel, scenario and communication forces, turning every banquet into a data‑driven relationship asset.
The article examines the painful inefficiencies faced by FMCG field supervisors, explains the five‑code (stack, box, bottle, inner‑box, cap) integration that links production to shelf and consumer, and shows how five concrete workflow improvements cut average store‑visit time by half and free channel managers from firefighting roles.
