MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This article reports an eye‑tracking study conducted on a short‑video app to uncover users' visual strategies, evaluate the impact of title and recommendation layout variations, and identify subtle usability issues that traditional methods miss, providing data‑driven guidance for product design decisions.
This case study explains how Baidu Health responded to rising vaccine demand by designing a seamless, one‑stop booking flow—from search to appointment—through user‑centered analysis, fast‑reach tactics, consumption‑stimulating features, and emotional connections, ultimately boosting trust and revenue.
The MEUX Design Day’s Internet User Research session at Peking University showcased expert talks on the fundamentals of user research, strategies for designing age‑friendly products, and multi‑level approaches to user growth, offering valuable insights for product professionals.
This article explores the characteristics, lifestyle, consumption habits, aesthetic preferences, and app usage patterns of Chinese senior smartphone users (aged 45 and above), revealing how aging impacts their interaction with mobile devices and offering actionable insights for designing age‑friendly products.
This article explains the concept of interaction cost, distinguishes physical and psychological components, introduces frameworks such as Red Route Analysis and Tesler's Law, and provides practical methods for measuring and reducing interaction cost to improve overall usability.
This case study details Baidu Baike's shift from a traditional, authoritative brand to a youthful, video‑centric experience by creating personalized video columns, a 3D animal zoo livestream, and a cohesive visual system that blends game‑like elements, detailed 3D modeling, and scalable container design to engage younger users.
This article analyzes Baidu Wenku's eight‑year‑old membership business, identifies commercial and user‑centric growth opportunities, redesigns the value framework and transmission channels, and outlines a multi‑stage user‑experience strategy that significantly increased conversion and revenue.
This article introduces the frame‑by‑frame analysis method—a micro‑level comparative technique for short, dynamic loading processes in mobile apps—explaining its origin, three essential elements (full process, sub‑processes, and user‑experience nodes), and a step‑by‑step workflow for recording, composing, and exporting sequence frames using tools like QuickTime and Adobe After Effects.
This article details Baidu Tieba's systematic, emotion‑focused design process that builds a perception‑experience model, uncovers user perception states and touchpoints, defines key perception keywords, and implements concrete strategies for presence, companionship, and achievement, ultimately enhancing product differentiation and user satisfaction.
This article explains service design as a holistic, user‑centered approach, outlines its six core principles, showcases real‑world cases like Fudoloop, school lunch redesign, and Uber, and demonstrates how service blueprints map front‑stage and back‑stage activities to improve overall user experience.
