MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This case study details how MEUX’s designers leveraged Stable Diffusion to mass‑produce high‑quality ad images for Baidu App, overcoming the scalability challenges of personalized advertising through prompt engineering, template design, and human‑AI collaboration.
This case study details how Baidu Search transformed its Gaokao services by introducing a full‑process personalized companion module, an intuitive volunteer‑selection tool, and an efficient information architecture, resulting in higher user engagement, improved satisfaction, and notable growth in the 2023 exam season.
Tieba transformed its 20‑year‑old membership system by splitting tiers, conducting user surveys, and redesigning visual identity, interaction, and payment flow, resulting in higher user engagement, perceived value, and notable revenue growth across the platform.
This case study explains how Baidu’s commercial B‑end platform redesigned its list module with a full‑screen immersive framework, multi‑tab interactions, combined filtering, and intelligent query, resulting in a 1.3× increase in visible information, up to 90% faster operations, and customer satisfaction rising from 53.9% to 82.6%.
This article reviews Baidu's three‑year evolution of its Gaokao promotion—starting with youthful visual branding in 2021, moving to intelligent, AI‑enhanced experiences in 2022, and finally adopting collaborative efficiency and AI‑generated assets in 2023—to illustrate how product design, branding, and technology were aligned with changing market demands.
This article explores how design and product operation teams collaborate on video‑focused campaigns, detailing the project background, user‑interest metrics, problem‑solving methods, visual‑effect design, brand imprint creation, and future iteration plans to drive user retention and platform activity.
The article examines the origins, benefits, and serious technical, accessibility, and psychological drawbacks of infinite scrolling, highlighting how it fuels addiction and hampers SEO, and proposes practical design interventions—such as explicit load‑more buttons, end‑of‑feed cues, and usage timers—to help users regain control.
Baidu Baike’s design team reimagined the encyclopedia from a static search‑driven service into an interactive knowledge‑exploration experience by restructuring the page framework, modernizing visual language, adding immersive containers, and building a scroll‑based linked layout, resulting in higher user engagement and satisfaction.
This article explains how Baidu Search’s design system was restructured using scenario‑driven thinking, detailing the challenges of asset redundancy and inconsistency, the three‑phase overhaul (unify, engineer, tool), and the resulting improvements in asset clarity, maintainability, and consumption efficiency.
This article explains why traditional qualitative questionnaires are insufficient for maintaining a design system, introduces a four‑step framework (clarify, select, explore, solve) with specific quantitative metrics for component scale, maintenance efficiency, adoption breadth, and usability, and demonstrates how to apply these metrics to identify and resolve real‑world component library issues.
