MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This article explains why measuring a design system is essential, outlines how Baidu's Light Design System built a PATS metric framework through research and four practical steps, and shares real-world results that improved usability, reliability, and overall workflow efficiency.
This article examines the rapid rise of independent e‑commerce sites, compares their user‑experience, navigation, transaction flow and visual design with traditional platforms, and shares practical design tips and common pitfalls based on recent market data and Baidu's new SaaS solution.
This article details how Baidu Education’s ‘Good Poetry’ platform combines elegant visual and auditory design, gamified learning mechanics, and AI‑driven level generation to create an engaging, culturally rich experience that revitalizes Chinese classical poetry for modern users.
This case study details how the Wonder app leveraged deep Gen‑Z user research, a dual‑mode interface framework, and a youthful visual language to create a personalized, multi‑scenario experience that balances efficiency and entertainment while guiding future design practice.
This article explains Baidu App's immersive video design, detailing how maximizing screen real‑estate, optimal placement, and continuous viewing interactions such as window squeezing and floating mini‑windows create a focused, distraction‑free experience across diverse mobile devices.
This article examines Baidu’s long‑term “Fruit Garden” operation, detailing how authentic gamified design, habit‑forming mechanics, balanced incentives, and strategic tool integration drive sustained user activity, retention, and product growth within the Baidu App ecosystem.
Metaverse design blends immersive AR/VR technology, user experience principles, and interdisciplinary tools—from storyboarding and 3D modeling to sociological research—guiding designers to create usable, privacy‑aware virtual spaces, digital goods, and interaction standards while navigating challenges like motion sickness, decentralized payments, and ad intrusion.
This case study details how Haokan Video’s PC site was transformed with a responsive 24‑column grid, streamlined navigation, visual‑noise reduction, and feed‑style content loading, resulting in higher content exposure, improved click‑through rates, and stable user retention after a month‑long AB test.
This article explains why pre‑testing brand advertisements is crucial, outlines a three‑dimensional metric system—information transmission, ad penetration, and persuasion—and shows how to apply these indicators through user research methods to evaluate and improve creative effectiveness.
This article explores how designers can enhance hotspot search experiences by structuring visual layers, finely assembling content components, and introducing lightweight interactive features that boost user perception, understanding, and participation across daily and major events.
