MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This case study details Baidu APP’s 2022 FEED year‑end review campaign, outlining its background, design goals, brand‑building strategy, emotional storytelling, and multi‑channel dissemination plan that together strengthen brand perception, forge user connections, and create a memorable visual experience.
This article examines Baidu's mobile app gamified growth strategies, detailing the three core experience elements—play strategy, world view, and emotional experience—while applying flow theory and the Octal Behavior Model to create engaging, loyalty‑driving activities.
This article outlines Baidu Tieba’s systematic redesign of its interaction experience—clarifying information, streamlining user paths, and adding surprising gameplay—to boost community engagement and create a positive feedback loop through detailed case studies and design guidelines that can be applied to other platforms.
This article explores how end‑to‑end traffic diversion across a product matrix can lower acquisition costs, increase high‑intent users, and improve conversion by analyzing problems, defining design directions, and applying targeted solutions before, during, and after download.
This article explains how designers can select appropriate chart types, analyze data relationships and features, enhance visual hierarchy, and apply responsive design techniques to create effective B‑end data visualizations that improve information transmission and user understanding.
This article explores the design of combined gestures for Baidu App's mobile video player, detailing the concept, implementation of long‑press‑plus‑slide gestures, user testing, performance results, and future extensions to improve interaction efficiency and immersion.
This case study explores how integrating an AI partner into a voice‑search interface can boost user engagement by redesigning the interaction framework, adding emotional cues, and creating an immersive visual experience that encourages deeper, more playful user behavior.
This article examines Baidu Wenku's decade‑old document platform and explains how user research revealed outdated visuals and interactions, prompting a comprehensive visual and experiential redesign that aligns the product with the preferences of younger users.
This article explores how to structure B‑end interfaces using three spatial axes—X for horizontal expansion, Y for vertical information handling, and Z for stacking order—offering concrete layout patterns, adaptation strategies, and layering guidelines to create logical, scalable enterprise UIs.
This case study details Baidu Hotel’s design process for a price‑comparison feature, outlining market background, user research, strategic touchpoints, competitive analysis, and three implementation phases that together enhanced perception, built cognition, and reinforced memory, ultimately improving conversion rates.
