Baidu MEUX
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Baidu MEUX

MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]

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Recent Articles

Latest from Baidu MEUX

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Baidu MEUX
Baidu MEUX
Sep 20, 2023 · Artificial Intelligence

How Generative AI Transformed a Summer Event Design: A Step‑by‑Step Case Study

This article details how a summer activity was conceived, visualized, and executed by integrating generative AI tools across three phases—early exploration, visual implementation, and extension—showcasing the workflow, design decisions, and efficiency gains achieved through AI‑assisted creation.

AI-assisted designCase StudyGenerative AI
0 likes · 16 min read
How Generative AI Transformed a Summer Event Design: A Step‑by‑Step Case Study
Baidu MEUX
Baidu MEUX
Sep 13, 2023 · Artificial Intelligence

How AIGC Is Redefining Design Productivity: Insights and Practices

This speech explores the emergence of AIGC and AGI in design, discussing prompt engineering, affordance, AI‑native design, storytelling, ethical challenges, and future directions for leveraging generative AI to boost creativity and productivity.

AIAIGCstorytelling
0 likes · 13 min read
How AIGC Is Redefining Design Productivity: Insights and Practices
Baidu MEUX
Baidu MEUX
Aug 10, 2023 · Product Management

How Baidu’s “Ask‑One‑Ask” Redefined Service Design to Boost Conversion and Revenue

This case study details Baidu’s systematic redesign of its real‑time Q&A service, covering pre‑service question‑page enhancements, in‑service IM page expansion, and post‑service repurchase guidance, illustrating how iterative, data‑driven design lifted user experience and doubled revenue streams.

A/B testingProduct Managementconversion optimization
0 likes · 9 min read
How Baidu’s “Ask‑One‑Ask” Redefined Service Design to Boost Conversion and Revenue
Baidu MEUX
Baidu MEUX
Jul 19, 2023 · Product Management

How to Rapidly Build High‑Impact Activity Pages: A 3‑Layer Design Blueprint

This guide explains how large‑tech companies design and quickly assemble activity homepages using a three‑layer architecture—creative, skeleton, and dialogue—detailing each layer’s components, visual assets, and interaction patterns to boost user engagement, conversion, and operational efficiency.

Product ManagementRapid PrototypingUX design
0 likes · 11 min read
How to Rapidly Build High‑Impact Activity Pages: A 3‑Layer Design Blueprint
Baidu MEUX
Baidu MEUX
Jun 14, 2023 · Product Management

Designing a Multi‑Layered User Incentive System for Short‑Video Apps

This article explains how to build a comprehensive user incentive framework for a short‑video platform, covering the definition of incentive systems, three core incentive types, their role across acquisition to monetization stages, and a detailed, data‑driven redesign for Haokan Video’s user segments.

Product Designshort videouser incentives
0 likes · 18 min read
Designing a Multi‑Layered User Incentive System for Short‑Video Apps
Baidu MEUX
Baidu MEUX
Jun 7, 2023 · Product Management

How Baidu’s DU Membership System Boosts User Loyalty and Conversion

The article outlines Baidu APP’s DU membership system design, detailing brand identity, visual language, integrated high‑value benefits, and a finely tuned conversion funnel that enhances user loyalty, engagement, and paid conversion across multiple product services.

Product Designbrand identitymembership
0 likes · 8 min read
How Baidu’s DU Membership System Boosts User Loyalty and Conversion
Baidu MEUX
Baidu MEUX
May 24, 2023 · Product Management

How Baidu Designs Incentive Video Ads to Boost Conversion

This article explores Baidu's incentive video ad framework, detailing layout consistency, component selection, reward timing, video playback strategies, landing‑page integration, exit‑retention tactics, and conversion‑step reduction to maximize user engagement and revenue.

Product ManagementUI designconversion optimization
0 likes · 10 min read
How Baidu Designs Incentive Video Ads to Boost Conversion
Baidu MEUX
Baidu MEUX
May 10, 2023 · Product Management

How Fine‑Grained Design Boosts User Engagement in Financial Search Products

This article outlines a systematic fine‑grained design methodology—covering user segmentation, scenario and time‑slot analysis, opportunity discovery, design optimization, and validation—demonstrating how targeted improvements can increase stickiness, conversion and overall product performance in financial search services.

DesignFinancial ServicesUser Research
0 likes · 12 min read
How Fine‑Grained Design Boosts User Engagement in Financial Search Products
Baidu MEUX
Baidu MEUX
Apr 25, 2023 · Product Management

Mastering Design Co‑Creation: A Five‑Step Methodology with Real‑World Case Study

This article explains the concept, benefits, and step‑by‑step process of design co‑creation, illustrating each phase with the Baidu Guarantee experience optimization project to show how collaborative design improves business outcomes, user experience, and project efficiency.

Case Studycollaborative designdesign co‑creation
0 likes · 14 min read
Mastering Design Co‑Creation: A Five‑Step Methodology with Real‑World Case Study