MEUX, Baidu Mobile Ecosystem UX Design Center, handling end-to-end experience design for user and commercial products in Baidu's mobile ecosystem. Send resumes to [email protected]
This article details how a summer activity was conceived, visualized, and executed by integrating generative AI tools across three phases—early exploration, visual implementation, and extension—showcasing the workflow, design decisions, and efficiency gains achieved through AI‑assisted creation.
This speech explores the emergence of AIGC and AGI in design, discussing prompt engineering, affordance, AI‑native design, storytelling, ethical challenges, and future directions for leveraging generative AI to boost creativity and productivity.
This article outlines the design thinking, objectives, implementation steps, and outcomes of Baidu's B2B merchant level incentive system, showing how platform, merchant, and user perspectives were integrated to boost engagement, trust, and commercial performance.
This case study details Baidu’s systematic redesign of its real‑time Q&A service, covering pre‑service question‑page enhancements, in‑service IM page expansion, and post‑service repurchase guidance, illustrating how iterative, data‑driven design lifted user experience and doubled revenue streams.
This guide explains how large‑tech companies design and quickly assemble activity homepages using a three‑layer architecture—creative, skeleton, and dialogue—detailing each layer’s components, visual assets, and interaction patterns to boost user engagement, conversion, and operational efficiency.
This article explains how to build a comprehensive user incentive framework for a short‑video platform, covering the definition of incentive systems, three core incentive types, their role across acquisition to monetization stages, and a detailed, data‑driven redesign for Haokan Video’s user segments.
The article outlines Baidu APP’s DU membership system design, detailing brand identity, visual language, integrated high‑value benefits, and a finely tuned conversion funnel that enhances user loyalty, engagement, and paid conversion across multiple product services.
This article explores Baidu's incentive video ad framework, detailing layout consistency, component selection, reward timing, video playback strategies, landing‑page integration, exit‑retention tactics, and conversion‑step reduction to maximize user engagement and revenue.
This article outlines a systematic fine‑grained design methodology—covering user segmentation, scenario and time‑slot analysis, opportunity discovery, design optimization, and validation—demonstrating how targeted improvements can increase stickiness, conversion and overall product performance in financial search services.
This article explains the concept, benefits, and step‑by‑step process of design co‑creation, illustrating each phase with the Baidu Guarantee experience optimization project to show how collaborative design improves business outcomes, user experience, and project efficiency.
