Author

Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

133

Articles

Likes

757

Views

Comments

Latest from Tencent Advertising Technology

100 recent articles max

Tencent Advertising Technology

Nov 17, 2022 · Artificial Intelligence

Scaling Huge Embedding Model Training with Cache-Enabled Distributed Framework (HET): VLDB 2022 Best Paper and Its Industrial Deployment

The award‑winning VLDB 2022 paper introduces HET, a cache‑enabled distributed framework that dramatically reduces communication overhead for sparse trillion‑parameter embedding models, and Tencent Ads has industrialized this technology to train 10 TB‑scale models with up to 7×24‑hour online deep learning.

CacheDeep LearningEmbedding

0 likes · 9 min read

Scaling Huge Embedding Model Training with Cache-Enabled Distributed Framework (HET): VLDB 2022 Best Paper and Its Industrial Deployment

Tencent Advertising Technology

Nov 15, 2022 · Artificial Intelligence

PaSca: A Scalable Graph Neural Architecture Search System for Large‑Scale Graph Learning

The paper presents PaSca, a scalable graph neural architecture search system that introduces a new SGAP modeling paradigm, a 150,000‑structure design space, and an automated multi‑objective search engine, achieving high scalability and strong predictive performance on real‑world large‑scale graph tasks.

Architecture SearchGraph Neural NetworksPaSca

0 likes · 10 min read

PaSca: A Scalable Graph Neural Architecture Search System for Large‑Scale Graph Learning

Tencent Advertising Technology

Sep 23, 2022 · Industry Insights

How Tencent Ads’ CONFLUX and MVKE Algorithms Boost Conversion – Insights from KDD2022

Tencent Ads hosted two KDD2022‑focused live sessions showcasing the CONFLUX and MVKE algorithms, explaining their technical foundations, real‑world impact on billions of ad impressions, and answering audience questions about brand versus performance ads, validation methods, and future research directions.

Conversion OptimizationKDD2022advertising technology

0 likes · 6 min read

How Tencent Ads’ CONFLUX and MVKE Algorithms Boost Conversion – Insights from KDD2022

Tencent Advertising Technology

Aug 16, 2022 · Artificial Intelligence

CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation

The paper presents CONFLUX, a request-level fusion ranking framework that uses linear programming and cascade distillation to allocate ad impressions between contract and real-time bidding ads, improving platform revenue and ad effectiveness while addressing offline training, latency, and model drift challenges.

CONFLUXKDD 2022Linear Programming

0 likes · 14 min read

CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation

Tencent Advertising Technology

Aug 15, 2022 · Artificial Intelligence

Mixture of Virtual‑Kernel Experts (MVKE) for Multi‑Objective User Profile Modeling

At KDD 2022, Tencent Advertising introduced the Multi‑Virtual‑Kernel Experts (MVKE) model, a novel multi‑task architecture that replaces traditional dual‑tower structures with virtual‑kernel experts and a gating mechanism to jointly learn user preferences across multiple actions and topics, achieving superior offline and online performance.

AdvertisingMVKEmulti-task learning

0 likes · 13 min read

Tencent Advertising Technology

Nov 2, 2021 · Artificial Intelligence

Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review

This article presents Tencent's advertising multimedia AI platform, detailing its intelligent video creation engine, fine‑grained ad content understanding, large‑scale similar‑ad retrieval system, and automated ad review pipeline, while also introducing the team and current recruitment opportunities.

ad understandingadvertising AIcontent moderation

0 likes · 22 min read

Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review

Tencent Advertising Technology

Oct 26, 2021 · Artificial Intelligence

Seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition: Virtual IP Innovation Track and Tencent Advertising's Virtual Human Creative Service

The article reports on the seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition, highlighting its new industry challenge track focused on virtual IP, the award-winning solution from Beijing Institute of Technology using AI-driven digital human production, and Tencent Advertising's virtual human creative service for marketing.

AIInnovation CompetitionTencent Advertising

0 likes · 6 min read

Seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition: Virtual IP Innovation Track and Tencent Advertising's Virtual Human Creative Service

Tencent Advertising Technology

Aug 18, 2021 · Artificial Intelligence

2021 Tencent Advertising Algorithm Competition: Winners, Accepted Papers, and Reviewer Feedback

The 2021 Tencent Advertising Algorithm Competition, held as the ACM MM 2021 Grand Challenge, announced the top three teams for two tracks, presented the accepted multimodal video advertising papers with detailed reviewer comments, and highlighted the significance of algorithmic innovation over ranking alone.

ACM MMAIAdvertising

0 likes · 8 min read

2021 Tencent Advertising Algorithm Competition: Winners, Accepted Papers, and Reviewer Feedback

Tencent Advertising Technology

Jul 13, 2021 · Fundamentals

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

In a July 8 live broadcast, Tencent Advertising’s strategy algorithm team explained experimental design for two‑sided markets, covering control‑variable selection, CUPED variance reduction, Bayesian smoothing, and bias metrics, and answered participant questions with practical examples and guidance.

CUPEDadvertising analyticsbayesian smoothing

0 likes · 4 min read

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

Tencent Advertising Technology

Jul 7, 2021 · Artificial Intelligence

Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition

This article summarizes key insights from a Tencent technical live stream, detailing how artificial intelligence enhances advertising efficiency and recommendation accuracy, outlines future AI research and application trends, discusses essential hiring criteria for algorithm engineers, and introduces experimental design challenges in two-sided market platforms.

Algorithm Engineeringadvertising technologymachine learning

0 likes · 5 min read

Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition