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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
Jul 13, 2021 · Fundamentals

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

In a July 8 live broadcast, Tencent Advertising’s strategy algorithm team explained experimental design for two‑sided markets, covering control‑variable selection, CUPED variance reduction, Bayesian smoothing, and bias metrics, and answered participant questions with practical examples and guidance.

CUPEDadvertising analyticsbayesian smoothing
0 likes · 4 min read
Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session
Tencent Advertising Technology
Tencent Advertising Technology
Jul 7, 2021 · Artificial Intelligence

Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition

This article summarizes key insights from a Tencent technical live stream, detailing how artificial intelligence enhances advertising efficiency and recommendation accuracy, outlines future AI research and application trends, discusses essential hiring criteria for algorithm engineers, and introduces experimental design challenges in two-sided market platforms.

advertising technologyalgorithm engineeringmachine learning
0 likes · 5 min read
Multimedia AI in Advertising and Experimental Design for Two-Sided Markets: Key Insights from Tencent's Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
Jun 22, 2021 · Artificial Intelligence

Technical Insights and Solution Strategies from the Tencent Advertising Algorithm Competition – Video Ad Track

The article outlines the Tencent Advertising Algorithm Competition’s video ad challenge, details the paper submission guidelines, and shares a participant’s step‑by‑step technical approach—including baseline experiments, model re‑implementation with Paddle, multimodal feature extraction, optimizer choices, and future improvement directions—providing practical AI insights for multimedia video classification.

Multimodal LearningTencent competitiondeep learning
0 likes · 7 min read
Technical Insights and Solution Strategies from the Tencent Advertising Algorithm Competition – Video Ad Track
Tencent Advertising Technology
Tencent Advertising Technology
Jun 2, 2021 · Big Data

Tencent Advertising Real-Time Strategy Data Framework: Architecture, Performance, and High Availability

The article presents a detailed overview of Tencent Advertising's real‑time strategy data framework, explaining its role in the ad system, the challenges of massive log volumes, and the architectural, performance, and high‑availability solutions implemented to achieve fast, reliable, and scalable ad decision making.

Real-Time StrategyTencent Advertisingbig data
0 likes · 24 min read
Tencent Advertising Real-Time Strategy Data Framework: Architecture, Performance, and High Availability
Tencent Advertising Technology
Tencent Advertising Technology
May 28, 2021 · Artificial Intelligence

Insights from the Tencent Advertising Algorithm Competition: Model Framework and Optimization Strategies

The article shares a Tencent competition champion’s practical TensorFlow‑based video ad solution, detailing data handling, model architecture, optimization tricks, multimodal fusion techniques, and experimental observations to help participants improve performance in the 2021 Tencent Advertising Algorithm Contest.

CompetitionTensorFlowadvertising algorithm
0 likes · 7 min read
Insights from the Tencent Advertising Algorithm Competition: Model Framework and Optimization Strategies
Tencent Advertising Technology
Tencent Advertising Technology
May 27, 2021 · Artificial Intelligence

Multimodal Video Ad Second-Level Parsing: Algorithm Design and Baseline Analysis for the 2021 Tencent Advertising Algorithm Competition

This article details the algorithmic framework and baseline models for the 2021 Tencent Advertising Algorithm Competition, focusing on multimodal video ad parsing through temporal localization, scene segmentation, and multi-label classification to enhance advertising effectiveness and creative analysis.

Temporal Segmentationadvertising technologycomputer vision
0 likes · 22 min read
Multimodal Video Ad Second-Level Parsing: Algorithm Design and Baseline Analysis for the 2021 Tencent Advertising Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
May 21, 2021 · Artificial Intelligence

Tencent Advertising Algorithm Competition Live Stream FAQ: Using Angel Platform, Resource Configuration, and Embedding Evaluation

The livestream FAQ from the 2021 Tencent Advertising Algorithm Competition explains how to run baselines with Angel without coding, configure Angel resources for different algorithms, and assess the quality of trained embedding vectors using supervised validation, clustering visualisation, and domain‑specific heuristics.

AIAngel platformTencent
0 likes · 4 min read
Tencent Advertising Algorithm Competition Live Stream FAQ: Using Angel Platform, Resource Configuration, and Embedding Evaluation
Tencent Advertising Technology
Tencent Advertising Technology
May 19, 2021 · Artificial Intelligence

Experience Sharing on Using Tencent TI-ONE Platform for Advertising Algorithm Competition

This article shares personal experiences and insights from using Tencent's TI-ONE machine learning platform in the 2020 Tencent Advertising Algorithm Competition, covering platform features, development modes, resource management, and lessons learned for future participants.

Advertising CompetitionGPU computingNotebook Mode
0 likes · 6 min read
Experience Sharing on Using Tencent TI-ONE Platform for Advertising Algorithm Competition