BestHub
Sign in
Tencent Advertising Technology
Author

Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

136
Articles
0
Likes
938
Views
0
Comments
Recent Articles

Latest from Tencent Advertising Technology

100 recent articles max
Tencent Advertising Technology
Tencent Advertising Technology
Dec 14, 2022 · Artificial Intelligence

A Unified Guaranteed Impression Allocation Framework for Online Display Advertising

This paper proposes a unified guaranteed impression allocation framework (UGA) that jointly models and optimizes contract and real‑time bidding ads, formulates the problem as a non‑convex QCQP, and demonstrates through offline and online experiments that UGA significantly improves platform and advertiser revenue compared to baseline methods.

AdvertisingQCQPimpression allocation
0 likes · 12 min read
A Unified Guaranteed Impression Allocation Framework for Online Display Advertising
Tencent Advertising Technology
Tencent Advertising Technology
Nov 22, 2022 · Artificial Intelligence

Tencent Advertising Multimedia AI: Systems, Technologies, and Business Applications

The article presents Tencent Advertising's comprehensive multimedia AI platform—including content understanding, intelligent creation, automated review, fingerprinting, and a large multimodal model—detailing their architectures, key techniques, and the significant performance and efficiency gains achieved across the ad ecosystem.

ad generationadvertising AIautomated review
0 likes · 18 min read
Tencent Advertising Multimedia AI: Systems, Technologies, and Business Applications
Tencent Advertising Technology
Tencent Advertising Technology
Nov 17, 2022 · Artificial Intelligence

Scaling Huge Embedding Model Training with Cache-Enabled Distributed Framework (HET): VLDB 2022 Best Paper and Its Industrial Deployment

The award‑winning VLDB 2022 paper introduces HET, a cache‑enabled distributed framework that dramatically reduces communication overhead for sparse trillion‑parameter embedding models, and Tencent Ads has industrialized this technology to train 10 TB‑scale models with up to 7×24‑hour online deep learning.

CacheEmbeddingdeep learning
0 likes · 9 min read
Scaling Huge Embedding Model Training with Cache-Enabled Distributed Framework (HET): VLDB 2022 Best Paper and Its Industrial Deployment
Tencent Advertising Technology
Tencent Advertising Technology
Nov 15, 2022 · Artificial Intelligence

PaSca: A Scalable Graph Neural Architecture Search System for Large‑Scale Graph Learning

The paper presents PaSca, a scalable graph neural architecture search system that introduces a new SGAP modeling paradigm, a 150,000‑structure design space, and an automated multi‑objective search engine, achieving high scalability and strong predictive performance on real‑world large‑scale graph tasks.

Architecture SearchPaScaTencent
0 likes · 10 min read
PaSca: A Scalable Graph Neural Architecture Search System for Large‑Scale Graph Learning
Tencent Advertising Technology
Tencent Advertising Technology
Sep 23, 2022 · Industry Insights

How Tencent Ads’ CONFLUX and MVKE Algorithms Boost Conversion – Insights from KDD2022

Tencent Ads hosted two KDD2022‑focused live sessions showcasing the CONFLUX and MVKE algorithms, explaining their technical foundations, real‑world impact on billions of ad impressions, and answering audience questions about brand versus performance ads, validation methods, and future research directions.

Advertising TechnologyConversion OptimizationKDD2022
0 likes · 6 min read
How Tencent Ads’ CONFLUX and MVKE Algorithms Boost Conversion – Insights from KDD2022
Tencent Advertising Technology
Tencent Advertising Technology
Aug 16, 2022 · Artificial Intelligence

CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation

The paper presents CONFLUX, a request-level fusion ranking framework that uses linear programming and cascade distillation to allocate ad impressions between contract and real-time bidding ads, improving platform revenue and ad effectiveness while addressing offline training, latency, and model drift challenges.

CONFLUXKDD 2022Linear Programming
0 likes · 14 min read
CONFLUX: A Request-level Fusion Framework for Impression Allocation via Cascade Distillation
Tencent Advertising Technology
Tencent Advertising Technology
Aug 15, 2022 · Artificial Intelligence

Mixture of Virtual‑Kernel Experts (MVKE) for Multi‑Objective User Profile Modeling

At KDD 2022, Tencent Advertising introduced the Multi‑Virtual‑Kernel Experts (MVKE) model, a novel multi‑task architecture that replaces traditional dual‑tower structures with virtual‑kernel experts and a gating mechanism to jointly learn user preferences across multiple actions and topics, achieving superior offline and online performance.

AdvertisingMVKEmulti-task learning
0 likes · 13 min read
Mixture of Virtual‑Kernel Experts (MVKE) for Multi‑Objective User Profile Modeling
Tencent Advertising Technology
Tencent Advertising Technology
Nov 2, 2021 · Artificial Intelligence

Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review

This article presents Tencent's advertising multimedia AI platform, detailing its intelligent video creation engine, fine‑grained ad content understanding, large‑scale similar‑ad retrieval system, and automated ad review pipeline, while also introducing the team and current recruitment opportunities.

Content moderationad understandingadvertising AI
0 likes · 22 min read
Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review
Tencent Advertising Technology
Tencent Advertising Technology
Oct 26, 2021 · Artificial Intelligence

Seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition: Virtual IP Innovation Track and Tencent Advertising's Virtual Human Creative Service

The article reports on the seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition, highlighting its new industry challenge track focused on virtual IP, the award-winning solution from Beijing Institute of Technology using AI-driven digital human production, and Tencent Advertising's virtual human creative service for marketing.

AIInnovation CompetitionTencent Advertising
0 likes · 6 min read
Seventh China International 'Internet+' College Student Innovation and Entrepreneurship Competition: Virtual IP Innovation Track and Tencent Advertising's Virtual Human Creative Service