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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Tencent Advertising Technology
Tencent Advertising Technology
May 27, 2019 · Artificial Intelligence

Practical Tips for Efficient and Clean Code in the Tencent Advertising Algorithm Competition

In this presentation, a veteran participant of the Tencent Advertising Algorithm Competition shares practical advice on building simple, efficient models, optimizing code performance, managing version control with Git, and maintaining clean coding practices to improve competition outcomes and foster better engineering habits.

CompetitionVersion Controlcode optimization
0 likes · 7 min read
Practical Tips for Efficient and Clean Code in the Tencent Advertising Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
May 8, 2019 · Artificial Intelligence

Experience Sharing of the 2019 Tencent Advertising Algorithm Competition – Week 1 Champion’s Insights

The week‑1 champion of the 2019 Tencent Advertising Algorithm Competition shares practical experience on data cleaning, feature engineering, model selection (including LightGBM and deep learning), validation strategies, and tips for handling massive ad exposure logs to achieve high SMAPE and monotonicity scores.

AdvertisingLightGBMalgorithm competition
0 likes · 6 min read
Experience Sharing of the 2019 Tencent Advertising Algorithm Competition – Week 1 Champion’s Insights
Tencent Advertising Technology
Tencent Advertising Technology
Apr 26, 2019 · Big Data

Handling Large-Scale Data in the Tencent Advertising Algorithm Competition: Model Choices, Data Splitting, and Feature Engineering

The article shares practical strategies for processing massive advertising data in the Tencent algorithm competition, covering model selection between GBDT and neural networks, efficient data partitioning methods for low‑resource environments, and the importance of feature engineering to achieve top rankings.

CompetitionGBDTTencent Ads
0 likes · 7 min read
Handling Large-Scale Data in the Tencent Advertising Algorithm Competition: Model Choices, Data Splitting, and Feature Engineering
Tencent Advertising Technology
Tencent Advertising Technology
Apr 23, 2019 · Artificial Intelligence

Tencent Advertising Algorithm Competition: Experience and Tips from the Runner‑Up

This article shares the experience of Xu An, runner‑up in the 2019 Tencent Advertising Algorithm Competition, detailing practical advice on feature engineering, model selection, efficiency tricks, personal habits, contest rhythm, and learning resources for aspiring participants.

Algorithm ContestLightGBMTencent Advertising Competition
0 likes · 6 min read
Tencent Advertising Algorithm Competition: Experience and Tips from the Runner‑Up
Tencent Advertising Technology
Tencent Advertising Technology
Jun 12, 2018 · Artificial Intelligence

Insights on Data Preprocessing, Modeling, and Mindset from a Tencent Advertising Algorithm Competition Participant

A participant from Harbin Institute of Technology shares practical data‑preprocessing tricks, model choices, useful feature ideas, and a resilient mindset gained while competing in the Tencent Advertising Algorithm Contest, offering tips that can help other data scientists handle large‑scale ad data.

CompetitionMindsetdata preprocessing
0 likes · 5 min read
Insights on Data Preprocessing, Modeling, and Mindset from a Tencent Advertising Algorithm Competition Participant
Tencent Advertising Technology
Tencent Advertising Technology
Jun 4, 2018 · Artificial Intelligence

Tencent Advertising Algorithm Competition: FFM Approach and Feature Engineering by the Wenqiang Ge Team

The Wenqiang Ge team, winners of the first week of the Tencent Advertising Algorithm Competition rematch, detail their FFM-based solution, including baseline adoption, feature engineering with discretized continuous values, cross‑feature handling, and tool choices such as Feather storage and the xlearn library for fast training.

Ensemble ModelingFFMFeather
0 likes · 4 min read
Tencent Advertising Algorithm Competition: FFM Approach and Feature Engineering by the Wenqiang Ge Team
Tencent Advertising Technology
Tencent Advertising Technology
May 28, 2018 · Artificial Intelligence

Winning Approach of the Tencent Advertising Algorithm Competition: Feature Engineering, Model Selection, and Future Work

The team from Jilin University, Harbin Institute of Technology, and Beijing University of Posts and Telecommunications shares their winning strategy for the Tencent Advertising Algorithm Competition, detailing their feature engineering, model selection, and future work to handle large‑scale data challenges.

AdvertisingCompetitionTencent
0 likes · 4 min read
Winning Approach of the Tencent Advertising Algorithm Competition: Feature Engineering, Model Selection, and Future Work