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Tencent Advertising Technology
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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
May 5, 2020 · Artificial Intelligence

How to Use the TI-ONE SDK to Train Models for the 2020 Tencent Advertising Algorithm Competition

This tutorial walks you through the complete process of using the TI-ONE SDK—including data preparation, dependency installation, session initialization, TensorFlow estimator configuration, job submission, and result monitoring—to train a machine‑learning model for the 2020 Tencent Advertising Algorithm Competition.

SDKTI-ONETencent
0 likes · 7 min read
How to Use the TI-ONE SDK to Train Models for the 2020 Tencent Advertising Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
May 2, 2020 · Artificial Intelligence

How to Use TI-ONE Built‑in Operators for the 2020 Tencent Advertising Algorithm Competition

This tutorial walks you through creating a TI‑ONE project, ingesting competition data, configuring and training a decision‑tree model with built‑in operators, running the workflow, and downloading and uploading the result files for the 2020 Tencent Advertising Algorithm Competition.

Model TrainingTI-ONEdata pipeline
0 likes · 7 min read
How to Use TI-ONE Built‑in Operators for the 2020 Tencent Advertising Algorithm Competition
Tencent Advertising Technology
Tencent Advertising Technology
Feb 28, 2020 · Artificial Intelligence

Bayesian Smoothing and Key-Value Memory Networks for Click-Through Rate Prediction in Recommendation Systems

This article presents a Bayesian smoothing approach to alleviate cold-start problems in click-through rate estimation, introduces key-value memory networks to incorporate prior knowledge, and proposes methods to convert continuous features into dictionary embeddings for deep learning models in recommendation systems.

Deep Learningclick-through ratecontinuous feature embedding
0 likes · 18 min read
Bayesian Smoothing and Key-Value Memory Networks for Click-Through Rate Prediction in Recommendation Systems
Tencent Advertising Technology
Tencent Advertising Technology
Oct 17, 2019 · Artificial Intelligence

Visual Algorithm Applications in Advertising Scenarios

The talk outlines how Tencent Advertising leverages deep‑learning visual algorithms—including GCN‑based edge refinement, template generation, AutoML‑driven smart review, and a dual‑tower click‑through‑rate model—to automate creative production, improve ad quality, and enhance user experience across creation, review, and playback stages.

AIAdvertisingAutoML
0 likes · 7 min read
Visual Algorithm Applications in Advertising Scenarios
Tencent Advertising Technology
Tencent Advertising Technology
Jun 13, 2019 · Artificial Intelligence

Competition Solution Overview: Data Analysis, Rule‑Based and Neural Network Models for Advertising Prediction

The article details a contestant's end‑to‑end approach for an advertising competition, covering data analysis, rule‑based preprocessing, a three‑layer neural network architecture, model‑rule ensemble weighting, self‑correction strategies for the B phase, and final model‑only solutions that achieved top scores.

AdvertisingCompetitionNeural Network
0 likes · 8 min read
Competition Solution Overview: Data Analysis, Rule‑Based and Neural Network Models for Advertising Prediction
Tencent Advertising Technology
Tencent Advertising Technology
May 27, 2019 · Artificial Intelligence

Practical Tips for Efficient and Clean Code in the Tencent Advertising Algorithm Competition

In this presentation, a veteran participant of the Tencent Advertising Algorithm Competition shares practical advice on building simple, efficient models, optimizing code performance, managing version control with Git, and maintaining clean coding practices to improve competition outcomes and foster better engineering habits.

Competitioncode optimizationdata science
0 likes · 7 min read
Practical Tips for Efficient and Clean Code in the Tencent Advertising Algorithm Competition