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Tencent Advertising Technology

Official hub of Tencent Advertising Technology, sharing the team's latest cutting-edge achievements and advertising technology applications.

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Latest from Tencent Advertising Technology

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Tencent Advertising Technology
Tencent Advertising Technology
Oct 30, 2025 · Operations

How Tencent Ads Achieved Full‑Automation CI/CD with AI‑Driven Monitoring

This article details Tencent Ads' systematic transformation of its CI/CD pipeline into a fully automated, data‑driven process, highlighting the challenges of manual labor, release quality, and iteration speed, and describing the AI‑powered monitoring and intelligent interception mechanisms that enable zero‑human deployment and multi‑release per day.

AI MonitoringCI/CDTencent Ads
0 likes · 31 min read
How Tencent Ads Achieved Full‑Automation CI/CD with AI‑Driven Monitoring
Tencent Advertising Technology
Tencent Advertising Technology
Sep 27, 2025 · Artificial Intelligence

How AI‑Generated Test Cases Transformed Tencent Ads R&D Workflow

This article details how Tencent's advertising R&D team tackled lengthy, experience‑driven test case creation by deploying AIGC‑powered demand analysis, Prompt + RAG knowledge retrieval, and multi‑stage automated validation, ultimately boosting test case adoption from under 20% to nearly 60% while reducing manual effort and iteration time.

AI testingAIGCAutomation
0 likes · 14 min read
How AI‑Generated Test Cases Transformed Tencent Ads R&D Workflow
Tencent Advertising Technology
Tencent Advertising Technology
Sep 3, 2025 · Artificial Intelligence

Boosting Ads Revenue: LFM4Ads’ Full‑Representation Multi‑Granular Transfer Raises GMV 2.45%

Tencent's LFM4Ads introduces a full‑representation, multi‑granular knowledge transfer framework that moves user, item, and cross representations from a large foundation model to downstream tasks, achieving up to 2.45% platform GMV uplift across more than ten advertising scenarios.

Knowledge Transferads recommendationfoundation model
0 likes · 12 min read
Boosting Ads Revenue: LFM4Ads’ Full‑Representation Multi‑Granular Transfer Raises GMV 2.45%
Tencent Advertising Technology
Tencent Advertising Technology
Aug 27, 2025 · Artificial Intelligence

How Three Undergrads Turned a Last‑Minute Team into a Top‑4 Finish in Tencent’s AI Competition

A trio of freshly graduated undergraduates formed a team just two days before the deadline, overcame early setbacks by reordering feature engineering, leveraged score‑driven decisions, and ultimately surged to fourth place in Tencent's highly competitive algorithm contest, illustrating resilience and practical AI teamwork.

AI competitionTencentfeature engineering
0 likes · 7 min read
How Three Undergrads Turned a Last‑Minute Team into a Top‑4 Finish in Tencent’s AI Competition
Tencent Advertising Technology
Tencent Advertising Technology
Jul 17, 2025 · Artificial Intelligence

LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations

The paper introduces LEADRE, a multi‑faceted knowledge‑enhanced large language model‑driven display advertisement recommender that tackles user interest modeling, knowledge alignment, and low‑latency deployment, achieving significant GMV gains in Tencent’s ad platforms through innovative prompt engineering, semantic alignment, and TensorRT‑accelerated inference.

Knowledge AlignmentLLMLatency Optimization
0 likes · 16 min read
LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations
Tencent Advertising Technology
Tencent Advertising Technology
Jan 9, 2025 · Artificial Intelligence

Applying Large Language Models to Search Advertising: End‑to‑End Generative Recall and System Optimizations

This report details how large language models (LLMs) were integrated into Tencent's search advertising pipeline—from early extraction‑distillation experiments in 2023 to a 2024 end‑to‑end generative recall architecture—showing significant improvements in relevance, diversity, and revenue through knowledge injection, supervised fine‑tuning, constrained beam‑search decoding, and high‑performance inference services.

AIBeam SearchLLM
0 likes · 11 min read
Applying Large Language Models to Search Advertising: End‑to‑End Generative Recall and System Optimizations
Tencent Advertising Technology
Tencent Advertising Technology
Dec 27, 2024 · Artificial Intelligence

Tencent's AutoML Research for Advertising Recommendation Systems

This article outlines Tencent's AutoML research, presenting several recent papers that introduce novel neural architecture search, feature selection, pooling, embedding size, and hyper‑parameter optimization techniques to improve the efficiency, accuracy, and scalability of large‑scale advertising recommendation systems.

AutoMLEmbedding Size SearchHyperparameter Optimization
0 likes · 10 min read
Tencent's AutoML Research for Advertising Recommendation Systems
Tencent Advertising Technology
Tencent Advertising Technology
Dec 6, 2024 · Big Data

Building a High‑Performance Advertising Feature Data Lake with Apache Iceberg at Tencent

Tencent's advertising team replaced a traditional HDFS‑Hive warehouse with an Apache Iceberg‑based data lake, adding primary‑key tables, multi‑stream merging, adaptive compaction, and Spark SPJ optimizations to achieve minute‑level feature update latency, 10× back‑fill speed, and up to 60% storage savings.

Big DataCDCIceberg
0 likes · 25 min read
Building a High‑Performance Advertising Feature Data Lake with Apache Iceberg at Tencent
Tencent Advertising Technology
Tencent Advertising Technology
Nov 8, 2024 · Artificial Intelligence

Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction

This article explores advanced machine learning techniques for optimizing bid shading in real-time advertising auctions, introducing a mixed censorship multi-task learning framework and a cost-effective active learning strategy to accurately predict winning price distributions and overcome sample selection bias.

Auction MechanismsBid ShadingWinning Price Prediction
0 likes · 16 min read
Optimizing Real-Time Bidding: Machine Learning Approaches for Bid Shading and Winning Price Prediction